Northern Rush Essay

592 Words2 Pages

Problem: The problem with starting Northern Rush is that it has to stay afloat financially long enough to get a solid foothold into the residence linen market. If it cannot get the brand out to their target demographic, then it will fail to gain customers and not generate enough revenue to create profit. Analysis: Northern Rush faces four small business competitors. With their shipping prices to Canada and the fluctuating exchange rates driving the price up, U.S.-based DormCo and DormItUp won’t present as much of a threat to Northern Rush as the Canadian competitors. The Canadian competitors have the advantage in their greater choice of items and colours. Both Residence Linens and Dorm Essentials give buyers the ability to customize their

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