Case Study: The Emoticon Of Zalo

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The ability to use on most smartphone platforms (iOS, Android, Windows phone) or computer operating system (Windows, Mac OS X, Linus), even Symbian and Nokia helps to expand the client base, not just in Vietnam.
Highly interactive community, helping Zalo quickly spread in the community of users. Zalo has group chat for specific topics like education, events, love. Zalo users can search for new friends nearby within 50km. Users can chat with countless people who are mostly unknown by group chat. Chat rooms are divided into several areas, can be classified by region, hobbies, lifestyle, trends...
The emoticon of Zalo is pure Vietnamese application and service mainly Vietnamese, closer to the Vietnamese. They are also constantly updated with …show more content…

2. Weakness
Technology level is weaker than competitors.
Zalo lacks human resource with high skill. Training the engineer team with international standard is not easy for VNG (mother company of Zalo) because of budget and time. VNG is difficult to attract mobile engineers with high skill because most of them work for Silicon Valley that offer salary and benefit for employees very well.
Zalo supports only three languages: Vietnamese, Myanmar, English.
Limited budget causes difficulty to invest and expand.
Zalo is not a differentiated product.
Zalo lacks of brand awareness in the world. At the beginning, Zalo is designed for Vietnamese users, if users have friends abroad, they cannot communicate with them by this application because they may not use Zalo, so it aslo limits to increase customers.

3. Opportunity
In Vietnam, the internet penetration is high and Vietnamese internet users are young, eager to learn new things, love to follow the trends.
Smartphone users and internet penetration are increasing in Vietnam and the world.
Message apps, E-commerce and Mobile commerce have rapid growth.
Having chance to expand into developing countries and great potential in local …show more content…

Based on the phone number and contacts in the user's directory as the connection platform, Zalo allows users to text free, chat, send pictures, play games, make friends, find friends, create exposure, style, personality ... Zalo is built as an all-in-one product that meets best the needs of communication, connectivity, sharing for relationships based on directory for Vietnamese people. Zalo can be used well with 2G, 2.5G and 3G. In order to attract a large number of users, Zalo has used an effective promotion strategy to the online community. And the mission of the promotion is to give the customer information about one of the best free instant messaging applications available today with exceptional features along with the feeling of using a product of Vietnamese brand

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