Case Study Of Ziba

857 Words2 Pages
bulb-icon

Recommended: Short note on branding

Ziba is an internationally recognized design consultancy organization. Its employees are experts at capturing what consumers want. The employees consist of an international community of specialists. All the specialties are working together to help have a three hundred and sixty degree view of the consumer. The incredible mix of culture, interest, experience and intellect all lead to Ziba success. Many of the products introduced in the market today are unable to meet the market niche. It is estimated that nearly eighty percent of the products introduced in the market do not make it to households. Ziba develops an advertising program that helps eliminate this problem.
Ziba has had success in selling products to the consumers. The unique approach Ziba has towards product development is what leads to its success. According to Ziba’s staff, detailed research of the consumer has to be conducted to establish their behavior. The research is aimed at identifying the needs and wants of the customers. The research helps in uncovering information. What is right for the consumer is identified and the brand is made to suit his/her needs. A market analysis is also conducted to establish the trends and competing forces present in the market.
Core values of the client are also analyzed before a design is made. It is crucial to determine whether the values have been manifested in the brand and how they have been manifested in the message one is relaying. This extensive research helps Ziba to develop a consumer’s incite for the product. Understanding what is right for both the brand and the consumer is also important in the development of the design. Research also facilitates the discovery of great and new ideas to help in proper articulation of in...

... middle of paper ...

...perience. The experience makes the consumers motivated to purchase the brand.
Brand loyalty of a product is very important in ensuring sales. Satisfying the emotional experience the consumer has towards the brand makes the consumer remain brand loyal. The experience also has to be meaningful. This satisfaction is enhanced by connecting with the consumer at a deeper emotional level. To satisfy the consumers, Ziba ensures that it understands them in a deep and profound way. Ziba believes the opportunity to satisfy the customer comes only once. In it, they are to meet the need and earn the trust of the customer. Understanding the consumers helps in satisfying their emotional pressure. Brand loyalty results from the satisfaction.
Reference
Ziba Design. (2009). Pearson video library Pod cast retrieved fromhttp://windowsmedia.pearsoncmg.com/ph/bp/bp_video_library/Ziba.wvx

Show More
Related

  • Market Analysis Of Zulily's Target Market

    839 Words  | 2 Pages

    Today, I will be examining the company Zulily’s. I will be describing Zulily’s target market and marketing strategies, which are used to reach it consumers. Next, I will be describing the revenue and business models and merchandising strategies that Zulily’s incorporate into their company. Last, I will be describing Zulily’s creative photography process, the unique technology and the major issues within the business. `

    Read More

  • Dutch Bros. Coffee Case Analysis

    803 Words  | 2 Pages

    Companies consistently stress the significance of customer satisfaction, but oftentimes, the emotional appeal of a product to the consumer is overlooked. However, the article “An Emotional Connection Matters More then Customer Satisfaction” focuses on how a consumer’s appeal to a particular product is an interactive experience, involving how the customer responds to the brand, merchandise, and promotion of a company, and how this can beneficially impact a company (Leemon, Zorfas, 2016). This implies that the consumer appeal to a product is more so a personal, emotional experience than a simple goal of customer satisfaction that can be accomplished by strategy. It is inevitable that providing

    Read More

  • Brené Brown's Importance Of A Personal Brand

    885 Words  | 2 Pages

    Increasing awareness of a personal and unique identity distinguishes us from the pack. A brand mantra differs from a tagline, explains Guy Kawasaki, as a mantra describes internal business, a standard for a company to abide by. A tagline is for customers and what they can expect to be delivered (Martinuzzi, 2014). John Jantsch, founder of Duct Tape Marketing defines branding "the art of becoming knowable, likable and trustable” (Martinuzzi, 2014). Many specialists on the subject agree that trust building is essential in success. Being honest is one of the top five steps Forbe’s advises when it comes to brand building (Biro, 2013). Some suggestions to follow from, How to Build an Unforgettable Personal Brand (2014) include, making sure customers are provided what is promised, leading with unwavering quality and being consistent in making good on one’s word. The article also warns that the public will assign a default brand if a

    Read More

  • Generation Z: An Effective Marketing Strategy For Generation Z

    706 Words  | 2 Pages

    It is critical that the current marketer not only consider the now, but the history of the population in which they are targeting to be successful in the future market. Additionally, many are considering now how to target what is being considered, “the new consumer on the block” (Saettler, 2014). The key focus is to appeal to this multi-task and multi-versatile consumer who requires more information based on their value saving mindset. Ultimately, Generation Z does not rely on the market for knowledge, but is self-educated about the market and/or consumables it seeks to engage in for a service or

    Read More

  • The Brand Personality of Target Corporation

    1039 Words  | 3 Pages

    In every given business, the name itself portrays different meanings. This serves as the reference point and sometimes the basis of customers on what to expect within the company. Since personality affects product image (Langmeyer & Shank, 1994), the presence of brand helps in the realization of this concept. Traditionally, brand is a symbolic manifestation of all the information connected with a company, product, or service (Nilson, 2003; Olin, 2003). A brand is typically composed of a name, logo, and other visual elements such as images, colors, and icons (Gillooley & Varley, 2001; Laforet & Saunders, 1994)). It is believed that a brand puts an impression to the consumer on what to expect to the product or service being offered (Mere, 1995). In other application, brand may be referred as trademark, which is legally appropriate term. The brand is the most powerful weapon in the market (LePla & Parker, 1999). Brands possess personality in which people associate their experience. Oftentimes, they are related to the core values the company executes.

    Read More

  • Harvard Case: Launching The Bmw Z3 Roadster

    1183 Words  | 3 Pages

    The Z3 case provides a stimulating overview of how creative ideas can influence a new product launch. It illustrates the role of cross-promotions and movie product placements within the marketing mix, as well as their role in developing a new brand and a brand’s ‘personality’. It also shows how communications strategy and tactics have evolved beyond traditional TV advertising.

    Read More

  • The Commercial Zen Of MUJI Case Analysis

    1019 Words  | 3 Pages

    Positioning is a significant part of organizational or business strategy. MUJI, as a retail company, is consistently successful in branding and positioning in contemporary global market. This is shown in the article “The Commercial Zen of MUJI” written by Silvia Killingsworth in December 2015 on the New Yorker website. Began with describing the scene when MUJI opened a new flagship store on Fifth Avenue in New York, Silvia introduces the origin and current situation of MUJI. In her article, she explains the ‘no-brand’ branding strategy, and discusses the ways in which MUJI position their brand image in consumers’ minds. MUJI promotes ‘minimalism’ design against waste in packaging and production, emphasizing on recycling and reusability by utilizing

    Read More

  • Kevin Keller Brand Equity Model Essay

    1751 Words  | 4 Pages

    Moving up the pyramid, the next level includes brand meaning – what are you? This incorporates performance and imagery. The product itself is at the heart of brand equity, and designing and delivering a product that satisfies the consumers’ needs and wants is crucial for successful marketing. In order to reach resonance at the top of the pyramid, the product must (at least) meet, if not surpass, customer expectations and functional needs. The goal here is to identify and communicate brand meaning. Performance dimensions consists of five categories: primary characteristics and supplementary features; product reliability, durability and serviceability; service effectiveness, efficiency and empathy; style and design; and

    Read More

  • Difference Between Brand Image And Channel Image

    835 Words  | 2 Pages

    The source of the brand features is in a connection between customers and companies that sell services or products. Consumers who choose a specific company fundamentally acknowledge to prefer that brand more than other brands rooted from the recognition of the brand’s worth.

    Read More

  • Brand Equity Model Of Adidas

    1462 Words  | 3 Pages

    Companies use a collection of brand equities to represent their products in the market (Voolnes, 2012). Brand equity refers to the commercial value that is derived from the perception of consumers on any given brand name of particular products in the market as opposed to the product itself. Ataman (2003) notes that the effect to the consumer is in the brand name and not the product itself. Companies use logos, trademarks and a collection of other symbols to present this information to the customers. The use of these symbols is meant to try and capture the customer mindset so that they can be thinking about the company products at all times through the items they possess at home (Estes, Gibbert, Guest, & Mazursk, 2012). This can well be explained by use of the customer-based brand equity model that brings together the requirements for a publicly renowned brand in the market.

    Read More

  • Brand Exploratory

    1334 Words  | 3 Pages

    The second step deals in creation of proper brand meaning through powerful and unique brand connection with the customers. The third step involves invoking positive brand response while the fourth one involves engaging the customers so as to build a brand affiliation aimed at enhancing active brand loyalty. However, some building blocks are requisite in order to achieve these steps. These...

    Read More

  • Dove Marketing Strategy

    994 Words  | 2 Pages

    Marketers assert to develop branding and packaging strategies that signify the brand’s products in a way that establishes lasting impressions in consumers’ thoughts. Because brands distinguish the many product offerings in the marketplace, brands help consumers choose between product offerings. When branding and packaging strategies clearly illustrate worthy product expectations, and products remain true to branding messages, positive consumer perceptions ensue, and brand value is strengthened.

    Read More

  • Importance Of Branding, And Brand Loyalty, To Successful Marketing

    1693 Words  | 4 Pages

    Product is the core of marketing, which including tangible goods like food or drinks or intangible services, as it is the major way to embody customers requirements; and, branding is directly associated with it. In fact, branding is all about decisio ns of products, like brand names or trademarks. Stork (2007) asserted that a brand is a unique business identity which represents the personality, quality or origin of products. And, such a product which added value by branding would appear in every activity of marketing, namely, branding is actually react on the whole marketing system directly and indirectly.

    Read More

  • Brand Management Theories

    2289 Words  | 5 Pages

    The practice of brand management is a key component of marketing and performs an integral function by motivating the wants and needs of consumers. It is known that marketing can shape consumer needs and wants, however, consumers today appear to be more knowledgeable about the information regarding products. Consumers lead busy lives and have therefore gone to the internet as one of the many channels to learn about products in order to make informed decisions. This paper will discuss the argument that marketing should reflect the needs and wants of consumers rather than shaping these attributes. Due to the speed and ease of obtaining information, consumers do not take at face value strong marketing efforts that appear to be overly aggressive and push a brand rather than just being informative. Brand managers have to be aware of these changing dynamics and carefully craft brand management practices to meet the demands of consumers.

    Read More

  • Brand Repositioning Case Study

    2353 Words  | 5 Pages

    By communicating a new value proposition, brand management aims to change the brand’s former brand percep-tion and link the new brand image to the new position. Of course, also within re-positioning, new attributes have to demonstrate points of difference and superi-ority. By emphasizing the brand’s uniqueness, management enables the cus-tomer to perceive higher brand value in their mind (cf. Friis 2009, p. 19). If the brand elements are not relevant for the target audience or the brand proposition was not chosen correctly, brand identity will not be perceived as credible and communication will fail. Therefore, companies have to analyse their target groups accurately before choosing new attributes, which they want to communicate. Management has to find out what are the target audience’s needs, wants and desires and what do they believe in. The organizations values should in best case overlap with the values of the audience. New brand attributes have to follow specific communication objectives, which are focussed on changing the custom-ers’ perception (cf. Feddersen 2013, p.

    Read More

More about Case Study Of Ziba

Open Document