Case Study Of The Volkswagen Virtus

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The Volkswagen Virtus is the new sedan that will be launched in Brazil in January, and will be in the dealerships in February. In this article we compare its characteristics with the three leading sales volumes in the Brazilian market - the Toyota Corolla. Virtus arrives to compete in the segment currently occupied by Honda City and Chevrolet Cobalt - both officially rated "INMETRO", while the Toyota Corolla is officially a "big" sedan. However, the Virtus (4.48 meters / 1.47 meters / 2.65 meters) is longer, taller and has a longer wheelbase than the Audi A3 Sedan (4.45 meters / 1.41 meters / 2 , 63 meters), which is also classified as "big" by INMETRO. In terms of size Virtus is behind the Audi just wide (1,75 m from Virtus / 1,79 in Audi) - which points to the possibility that …show more content…

In the case of the Virtus versions equipped with the Active Info Display (photo above), the technological air of the VW is even more evident. Another point that will approach Corsten's Virtus is the suspension setting. In our evaluations of the New Polo we noticed that VW adopted in its new model a configuration of soft suspension - that prioritizes the comfort - very similar exactly to the one of Corolla. In the case of the Virtus this characteristic will be even more evident, since its tires are higher than those of the Polo, indicating that it will offer comfort and additional softness to the passengers. In terms of performance and fuel consumption, the Virtus 200 TSI engine, coupled with a six-speed automatic transmission, puts it ahead of the Corolla 1.8 CVT while still consuming less. According to official figures, the Virtus 200 TSI is 1.1 seconds faster than the Corolla 1.8, has equivalent city consumption, and is 5% more frugal on the road. And finally, the most important variable: price, which in the case of Virtus have not yet been

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