Samsung electronics distributor persuasion
Since my wedding anniversary is within few days, I definitely needed to by a gift for my wife. So my persuasion experience will be based on Samsung electronics distributor. I learnt through media advertisement that there were new model of Samsung mobile phones in the market. During the advert, I was interested in one of the android smartphones that were costing around $120. I decided to visit one of the Samsung electronics distributors in town in and made a decision to acquire one as a gift for my wife. Since I am not a smartphones expert, I asked one of my close friends, who really knows about smartphones, to accompany me to town so that he could help me to make the decision for purchasing the phone. We were fortunate to locate a Samsung electronics distributor just at the first stop when we alighted in town.
The store had many models and for me it was hard to distinguish between the model I saw on the advert and what was being displayed at the store. So, I asked the salesperson that welcomed us at the door if they stocked the type of android phone that I wanted purchase. Without hesitation, he ushered me in and started giving description of various phones he stocked on the front
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At first, he started with “That’s Not All” technique, which is a technique used to persuade the costumer by offering more items (deals, discounts, or gifts); gradually adding items that costumers may not need rather than give it to them as a final item It was used to convince me that he was selling the smartphone at a very subsidized price by starting with a very high price of $350 to a lower price of $250. This tricked me that I was lucky to buy a smartphone at subsidized price and thus making me to be interested on his offer. Whenever the salesperson quoted a lower price, my obligation to purchase that model increased and the salesperson gained confidence to make
Summary – It can be very useful when things do not tend to fall your way by then switching things up on your opponent and using their most positive words in order to make it look negative. Every argument needs facts and if that does not work for you, you should probably redefine the issue being made. The importance and relevance of the argument should be taken into consideration. Remember that manipulating the definition of things in your favor is the way to go.
In our text it describes persuasion like an art form and if you think about it that is very true. In order to get an audience to believe, think, or act in way that you want them to it takes a certain set of skills. In the case study analysis method, persuasion is a huge factor because you are trying to convince the audience to see things from your perspective. However, this can be debated in so many ways because we all have different perspectives on how we view a particular issue. This especially true when it comes to social issues like religion, marriage, and politics. All these are hot-button issues that causes people to react with strong emotions. With these types of issues it will very hard to try to convince someone to see things your
Ethical behavior is significant to the development of persuasion, and important to the behavior of humans. It also influences persuasion by developing the progression of persuasion, and increasing those who are accountable for it. A person’s ethical behavior originates with morals and changes in what way an individual is required to connect to encourage effectively and dependably and finishes with who obligation it is to take responsibility in a persuasive interchange. The significance of our ethical behavior is realized within all our origins as human beings and stands as the groundwork of our different societies. We are directed by our ethical customs in the cultures which we create and live. “The persuader’s determined actions mean more under deontological ethics than under teleological ethics” (Magee, 2014). According to David B. Resnik, J.D., (2011), ethics is defined as standards for behavior
“The company 's I9000 Galaxy S and S8500 Wave smartphones were the winners of the 2010 European EISA Awards in the smartphone and
Every day in our life's we are persuaded to make choices. Persuasion is a very
Finally, the liking principle is one that will often be used in the art of persuasion. This can be used effectively, where a product can be seen as “likable” if for example it has been endorsed by someone perceived to be physically attractive or perhaps someone that demonstratives the behaviors of a friend, such as showing similar traits or someone that can be related to.
The Use of Language, Structural and Presentational Devices by Car Manufacturer to Persuade Buyers In this essay I intend to analyse and compare the language, presentation and structure of two different advertisements. Both advertise cars however one is for magazine while the other is for TV. Within language I will be looking for language features such as alliterations for example; sheer strength. I will also be looking for structural devices such as the style of layout and presentational devices suck as different font sizes and colours. Ultimately I will try to discover what car manufacturers use in adverts to sell cars.
Personal preference is another factor as some people prefer variety of goods whereas others prefer not having too many choices at all.
Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected.
This report aims to provide a mix review of theories and personal case study. I will apply two consumer behaviour theories in relation to my own purchase decisions.
Technology has become a huge part of everyday life, and people seem to have one great debate and are fighting over which is the best phone, iPhone or Android. The Apple iPhone is a cellular smartphone that was created and is maintained by Apple Inc. Android is another type of smartphone that is accessible to consumers, but the operating system is powered by Google and many different companies produce Android devices. The different operating systems and interfaces have created a long and carried out debate to which was superior. iPhone is the better phone and there are many reasons as to why it is superior to its rival, Android. The iPhone’s sleek and beautiful design has users’ hands fondling the device and never putting it down. The operating system is very distinct, but is straightforward with its functionality. People who purchase the iPhone believe that they have received their money’s worth and more when owning and iPhone. The iPhone is better than Android when compared because of the beautiful design and attractive display, the operating system and its functionality, and the device’s personal worth is definitely worth the money spent to own one.
The Case –study represents the Samsung’s marketing-mix strategies from 1980’s to 2003 in the attempt to redefine its brand globally namely the product diversification, development and differentiation strategies. It discusses the various Product, Pricing, Distribution and Promotional strategies and activities pursued to attain its objective. This is followed by the detailed market segmentation with the central theme of profit maximization by means of increasing sales volumes. The case – study suggests a means to apply marketing theories in a practical situation, by making critical analysis of the marketing elements. A reflection on the case-study is done at the end of each four question discussed , to aid the decision making process of Marketing Head ,Park, at the Samsung Electronics subsidiary in Canada
Samsung and Apple hold the top two spots in the smartphone vendor market worldwide largely due to their flagship phones both paired with the most powerful, yet user friendly mobile operating systems available (Jones, 2016). Samsung released its first Android smartphone in June 2009, however, it was not until the release of the Samsung Galaxy S a year later, that Samsung smartphones could compare to the iPhone. In fact the design of the phones and other Samsung devices were similar enough to spark a patent battle lasting from 2010 to 2015 between the two companies. Not only did this battle create more competition between the companies, it also fueled the competition between consumers.
This case study analysis is on Samsung Electronics Company (SEC) and how it has climbed up the ranks in the past decade via calculated marketing strategies, extensive market research and analysis, and a risky bet on how the market will evolve. Samsung’s principle outlook took time and education from within and thereafter the general market.
The year is 2014, the markets are changing constantly, and they always have to meet the needs of new consumers as well as old consumers. Mobile telephones have been in the retail and wholesale business for quite some time, and are only evolving from here on out. There are things that these cell phones can bring us that are major benefits in our everyday lives. Cell phones bring us maps, radios, address books, and even flashlights now. Cell phones have taken shape from a huge portable device to a more convenient thin device that can fit in your pocket. With time in any consumer market, the consumer adapts to the technology that makes their life easier. The constant innovation of cell phones has led us to smart phones, and these smart phones are capable of putting certain businesses out of the market. Businesses that engineered PDAs in the past were met with challenges because smart phones are able to match their productivity. Land lines have become useless since everyone can afford a mobile device now. Listening to music has also switched from a traditional CD Player/MP3 Player to an everyday smart phone.