Case Study Of Ready To Eat Food

710 Words2 Pages

CHAPTER-7
CONCLUSIONS

With a lot of urbanization, Indian families additionally consume more processed foods, a lot of ready-to-eat foods, etc. This establishes a scope for the producers to return back out with an extended variety of dishes together with the same old meals. India had been at the foremost for type of dishes each in domestic and world market.

Today the ready-to-eat product produced from India area unit totally on Basmati rice Pulao, Biryani, Dal, Channa, Rajma, Spicy Vegetable Curry, Mushroom, Paneer, Chicken, Broccoli, Sweets and many additional South Indian dishes.

Food corporations must have to increase the promotion of RTE food to create awareness among individuals regarding the thought of RTE food and win over customers …show more content…

However, this may not be same with other groups such as those people who still believe that their cultural and traditional values play an important role in the purchase decision of ready meals. This can be accredited to their cultural background and the value of socialism. Therefore, consumers in larger families may not be heavy users of ready meals, where the importance of freshly cooked meals is still dominant. However, consumers in smaller households still form a precious part of the target group for ready meals.

The results show that changing lifestyle i.e. more stressful and chaotic lives due to long working hours, is a significant contributing factor in the growth of ready meals sector. The reasons provided by the respondents, mainly working women, were that they purchase ready meals to avoid the problems of cooking in their busy schedule.

In the case of students and working men, “do not know how to cook” or “time saving” are the factors that make them inclined towards the purchase of ready meals, as they are quick and easy to prepare.

Open Document