Kellogg Case: An Analysis Of Keellogg's Case

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The analysis of the Kellogg’s case is presented in this chapter and will contribute to answer the research question. The case are evaluated and compared to the literature presented in the previous chapters and will support the conclusion of this paper. In order to classify the Indian culture, Hofstede’s dimensions are applied to get an indication of where Kellogg’s required cultural knowledge thus preventing a failure launch. There is a high level of inequality of power and wealth within the Indian society indicating a high level of power distance. The wealth of India is very unevenly distributed; only 3% of the population in 2011 fell into the middle-income segment. The upper-middle income segment is about 1% of the population and the …show more content…

Boys are valued more than girls, when parents are expecting, as there are portrayed as the feeder of the family. Women should take care of the family and being a mother and a wife is valued. Although women are present in the business life of India, they are considered to be below the men, and some accustoms such, as men do not shake hands with the women are still factual. Therefore, India is considered to be a very masculine society. There are both pros and cons to this classification for Kellogg’s. Their product appeals to woman, as they makes the breakfasts, however, the men are the decision makers of the families and in the end they decide if the family should by a product that is 33% more expensive than their regular breakfast. Because of this, Kellogg’s did experience difficulties in promoting their product to the right …show more content…

They are hard working and do not prioritize holiday. The social norms restraints their actions and celebrating own success is frowned upon. This emphasizes that the Indian do not indulge in Kellogg’s breakfast cereals just because it taste good. Further, the products were perceived as premium products, indicating indulgence with consumption. The product has to serve a purpose for the Indians to buy it, more than filling their stomach. The nutritional facts are important in this matter, which is the reason Kellogg’s did change their advertisements to more informative rather than

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