Marketing Objectives for LASS Almond Products

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I.Marketing objectives - LASS marketing objectives for coconut milk covered almonds is to engage in a particular approach that will bring product recognition to the targeted market segment. The segment that we will be of main focus is the “soccer mom” customer who is shopping for healthy snacks for her children and kids she is direct contact with. In our first year in business, LASS almonds will develop product awareness in order to form a habitual shopping process of our product. This return of customers will add to the existing market share of consumers who would already value the quality and guaranteed value of Blue Diamond Growers product line. In partnering with Blue Diamond, the venture can provide a market share advantage that would …show more content…

The tool that LASS almonds will focus and use as a strong marketing and data gathering calculator will be Google Analytics. This calculating metic formulations allow for the analysis and gathering of data to a particular website. The metric will be very helpful when trying to follow how much the product awareness and recognition that our marketing objectives have developed. One emphasis that Google Analytics holds strongly is the ability to represent “pageviews by user” as mention by Guillaume Bouchard, CEO of iProspect Canada.1 In recording and representing the number of views a certain page or link has on a webpage, LASS almonds will first-handedly gain much data knowledge to interpret into the likeability of the product or returnable customers. Sales numbers and gross revenue are always a good and clear example of the company 's return on investment. However, LASS’s objectives are non-numerical in our first year of business, therefore, Google Analytics defines and measures the unclear raw data. The calculated metrics that would represent the amount of views would be a sub-section under under Blue Diamond Growers already established homepage. When clicked, one would be directed to our LASS almonds homepage, whose metrics then would look at time spent reading nutritional information, viewing the different packaging styles, the amount of product purchased online, all …show more content…

In addition to that, they ultimately want to feed their children nutritional foods over junk food. “Soccer moms” typically provide snacks for their teams on a weekly basis and nowadays the trend is to opt for the best nutritional snack over an artificially processed snack. That is where our product comes in. LASS provides a satisfying and nutritious snack where parents can feel good about what they are feeding their and others’ children. It becomes a win-win situation for both children and the kids. Additionally, our product will make it easier for “soccer moms” to purchase and distribute because it will be mess free by being in pre-packaged form. They will also not have to buy these individually because we will be selling in bulk. Our marketing mix will be revolving around this target group, everything from packaging to promotion strategies. Through our marketing efforts, “soccer moms” will be able to identify with our product and by consuming our product, their lives will be made a little bit easier and

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