Case Study Of Gopro

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Who would have thought that building a prototype camera with a sewing machine and a drill would lead to Nick Woodman becoming the head of one of the most popular video camera companies around today (Forbes-3)? GoPro owes most of its rapid success to their quick wise decision to move to the cloud with their supply chain. In an interview at Gartner’s Supply Chain Executive Conference in June of 2011, Bob Bowman, the managing editor of SupplyChainBrain, and GoPro’s CTO, Stephen Baumer discuss GoPro’s growth in light of their supply chain. Baumer explains that when GoPro released their HD cameras, he quotes “we saw an almost unmanageable amount of growth (Baumer-4).” With the accelerated amount of growth GoPro was experiencing, they knew they had …show more content…

They have a very wide range of customers. For example, they work this extremely camera popular company, GoPro, as well as, the Oakland Athletics by helping them manage different forms of sales. This example explains the amount of different aspects NetSuite can help a company out with. What NetSuite illuminates on their website is their ability to support and work with a variety of different companies in varying industries, “NetSuite works the way your business works (NetSuite Inc.-7).” In GoPro’s eyes, it is clear why this company stuck out so quickly. Baumer discussed in his interview with Bob Bowman, the managing editor of SupplyChainBrain, that to be able to fix the problem in not only their supply chain, but also in accounting, ERP, etc., GoPro would have to discover a different solution for each of those to connect them all together (Baumer-4). Through the use of NetSuite, GoPro was able to fix each of these problems and combine them creating a more efficient supply chain. Stephen Baumer, GoPro’s CTO, states, “The great thing is we were up and running full-fledged supply chain management/ ERP/ accounting/ e-commerce platform overnight, more or less (Baumer-4).” Without NetSuite’s help, it is evident that GoPro …show more content…

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