Case Study Of General Motors And Toyota

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In which other occasions have your felt like this? - Toyota unintended acceleration
In the auto mobile sector, General Motors and Toyota are the two biggest player that rank in the world ranking of manufacturers (OICA, 2010). Toyota corporation faces prosecution for covering up severe safety problems with “unintended acceleration,”according to court documents, and continuing to make cars with parts the FBI said Toyota “knew were deadly” (Ross et al., 2015). The brakes of the vehicles are defect because it is unable to break when the pedal is press; besides that, another problem arises when the model vehicles that is equipped with keyless ignition cannot turn off their ignition even when the ignition buttons only requires 3 second to stop the engine due to the poor instruction manual that is not posted on a place that is visible to the driver in times of crisis (Ross et al., 2015). The issues with the brakes shows that Toyota is doing a irresponsible business by acting it out unethically such as putting their sales level over the customers safety which is similar to the General …show more content…

have recalled over 29 million cars back. They have accepted the fact that all these repercussion are one of the “terms and condition” or we can call it as a price of doing a business; though they have to expect fast cash back over $1.2 billion of its second quarter earnings to the on-going recalls and possible legal expenses, as investigation continues (Popper, 2014). Further implications are G.M. should have keep a close eye on the manufacturing process so that the defects can be easily identified and prevention can take place if there is a proper place to test the product so that it might be able to solve some of the issue to an absolute minimum. Furthermore, every customer feedbacks and complaints should be taken seriously in order to improve the product. By taking control of this will help you resolve the problem quickly and can help with the positive brand

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