Case Study Of Cvss

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Recommended: An essay on corporate social responsibility (CSR

1) CVS’s decision on terminating the sale of tobacco has successfully demonstrated the concept of creating share values because it does not only seize the market of people who wants to be healthy, but also provide shared values to the society. 2) There are variety of stakeholders that has been influenced by CVS’s termination on sales of tobacco, including suppliers, customers, communities, financers, and its employees, and the decision has demonstrated that “finding a purpose that speaks to the heart of key stakeholders will be more sustained.” 3) CVS’s “voluntary” decision would reinforce Robert Reich’s opinion on corporate social responsibility as a strategic decision to correspond with the growing trend of health awareness. 4) Milton …show more content…

As the second largest drugstore in the United States, CVS’s action not only speaks to the heart of the key stakeholders by fitting into the mission statement, but also set a new standard for the retail industry regarding selling tobacco. CVS has demonstrated the point that Freeman made about creating a joint interest for stakeholders: the majority are better of because it does not only illustrate the positive characters of the company, but also established a sense of purpose for stakeholders to continually being part of the process. It had provided the stakeholders that CVS is not just a healthy drugstore, but also a place that helps people to become heathier and better. Therefore, there will be a more sustained success in the …show more content…

The announcement had been distributed throughout various media channels as free advertisement to establish CVS as a healthy and caring brand. The decision had demonstrated that it is a “healthy” brand which is consistent with their mission statement, so it would gain more credibility and trust with the public. This new brand positioning would also attract more funds from investors and more purchasing power from customers who identify with such

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