Case Study Of Cavinkare

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Recommended: Review of literature on employee retention

1.1.1 Personal Care Products

CavinKare offers a wide variety of highly differentiated products under Personal Care Segment.

Serial Number Segment Products
1 Hair Care Chik Shampoo, Karthika Shampoo, Meera Shampoo, Nyle Naturals Shampoo, Indica Hair Colourant, Nyle Naturals Henna, IndicaCreme Colours, Meera Coconut Oil
2 Ethnic Care MeeraHairwash Powder, KarthikaHairwash Powder
3 Skin Care Fairever, Spinz Talc, Spinz Deodorants

Table 1.1.1 Personal Care range

1.1.2 Professional Care Products:

Serial Number Segment Products
1 Hair Care Pro10 Express, Pro Botanix
2 Skin Care Facial Kits, Detan
3 Spa Massage Oils Anti Dandruff Head massage Oil, Cooling Head Massage Oil, Pain relieving body massage oil, relaxing body massage oil, cleansing …show more content…

Two successful saloon chains Green Trends and Limelight run under Trends in Vogue.

1.2 Manufacturing Facilities

The Haridwar Plants:

There are two plants in Haridwar where all personal care products are manufactured, that includes Shampoos, Lotions, Creams, Hair wash powders, Hair colourants and Talcum powder. The plant is environment friendly with a productive waste management system.

The Puducherry …show more content…

Meghan et al (2002) states that employee turnover is vital element that influences the very existence and triumph of the organisation. He continues to state that this is not palpable and is difficult to replicate, therefore it is the responsibility of the manager to control high turnover.
Firth et al (2007) tries to examine the underlying causes of turnover, he puts forth a range of factors like Stress at work, dearth of employee commitment, Job dissatisfaction which cause the employees to leave.
Wanous(1992) showcases that new employees leave the company because their expectations are not fulfilled which nullifies the psychological contract leading to turnover.

Abassi et at (2000) state that faulty recruitment practises, management style, working environment, lack of competitive pay package that results in employee exit. Louis (1980) concludes that turnover occurs as new employees compare their past work experiences with the present work experience. They set up expectations when not met resulting in employee

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