Case Study: External Threats In The Construction Industry

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2. Strategic Issues
2.1. External Threats – International Players
The construction industry is one of the most competitive environments, where only the morphing players have the ability to compete, adapt and readapt to constant international scenario changes. In 2016, the construction market had an international revenue of around 468.1 billion U.S. dollars (Statista, 2017), therefore constituting an immense challenge to assert the adequate managerial strategies approach for business to thrive.
One of the players that have been able to navigate amid this hostile construction industry environment and successfully succeeding was the Spanish Group ACS. Today, the world’s leading construction company in the world, was founded in 1997 through the …show more content…

This move opened the way for ACS´s plans to acquire and secure its international position towards world leader with Hochtief (Appendix A), subsequently and predictively, several board members of the “German” Hochtief resigned or were redirected to other departments (Appendix B).
3. Strategical Realignment
The acquisition process and fundamental internal restructuration, occurred persistently over 3 years. Now with the new Spanish leadership in charge, ACS could reflect in Hochtief their own critical success factors necessary to attain their mission and adjust its internal value chain.
In 2011, it streamlined its corporate operations by dividing the group into four divisions: Hochtief Americas, Hochtief Asia-Pacific, Hochtief Europe and Hochtief Concessions. At the same time, Hochtief began a profound restructuring of its loss-making European activities by divesting the previously bundled construction business into four largely autonomous companies and dismantled up to 1000 jobs, primarily in Germany. (Wikipedia,

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