Walt Disney Research Paper

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The Walt Disney Company
Creativity and Innovation that is cherished
Arshdeep Kaur- C0695749
Lambton College of Applied Arts and Technology
26 July,2017 The Walt Disney Company
Creativity and Innovation that is cherished
Introduction
The Walt Disney Company was originated on October 16, 1923 when two brothers Walt and Roy arrived in California. Earlier, the company was known by the name Disney Brothers Cartoon Studio which was then changed to The Walt Disney Company in the year 1986. The company achieved success in the American Animation Industry. Even now it is popularized as the best studios in Hollywood. “Mickey Mouse” is the most famous cartoon creation and charm of the company. (“Disney History”, 2017) The company has four …show more content…

It is this approach to leadership that is responsible for The Walt Disney company’s heritage known far and wide today. Disney’s leadership quality is recognized worldwide as it is the biggest media organization. It is regarded as the most respected and cherished brand. The company uses the latest technology to provide their customers with the content that is very innovative as well as creative and outspread into new markets globally. It proactively attempts to build the upcoming generation of leaders. The company’s outcomes are reconsidered because of its great leadership quality and improved performance. (“Leadership”, …show more content…

The Walt Disney company’s management team provides a commitment to excellence, innovation and advancement. The management team present its stories, characters and experiences to cluster of families. The team’s vision is invited people all over the world. The team has courage and responsibility to make decisions for the development of the company. (“About”, 2017)

Ethical Sourcing: - Ethical Sourcing of Disney marked products is a vital concentration of the general corporate citizenship efforts. Ethical production is promoted to enhance the work conditions, testing the safety of products and investigating approaches to decrease the ecological impression of the supply chain. This approach is intended to establish a mutually valuable connection amongst the providers and The Walt Disney Company. Disney sourcing experts search out and contract with organizations of all sizes and capacities, from local providers to those with a worldwide reach. (“About”, 2017)

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