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Situation analysis
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Scenario 1 Nowadays, Acme Widget Company’s products are not competitive on the market. The marketing department decided to solve this issue by making a weekly advertisement on different media. Later on, the public relation department finds out that some of the customers started complaining saying that products do not meet the quality that was said in advertisement. As chief direct of Public relations in the company, you want to decide on what to tell the customers. Analysis As a professional member of public relations department, you are required to solve conflict that might arise between the company and its clients. So, this is also an issue that needs to be solved in an honestly and fair way (Candela Open Courses). The problem is that in …show more content…
So, the issue in this scenario is that we need to make sure that we invite only 10 known media in our press conference as a way of promoting company success. However, as chief of department, I also need to promote my brother. So, this is so hard because if I decide to remove one of the choose media and add my brother’s media, the company might not reach its goal. Another thing is that, if I did not invite him, I might have conflict with my brother. So what should I decide then? So, in this case, there is a conflict of interest. Here is what we can do in that situation. I will need to approach my brother and let him know that the company frequently uses to have press conference which I think he can get a chance to be invited. In addition, I will let him know that if I give him this chance to come in the company’s press conference, the company might fire me. Then, he will not get another chance to be invited in the company’s press conference. So, the issue will be resolved by inviting those known media. Then, my brother will be invited in others. While resolving this conflict, I did not lie on one side. I did my best to be fair and to avoid conflict of interest while dealing with the success of the …show more content…
All public relations activities involve balancing employers’ need and public’s right by being honest and fair in all activities (Candela Open Courses). So, in order to solve this issue, we need to make sure that we are professional public relations specialists. Here, there is an issue that needs to be solved. We do not want to have a bad image in the community. So, the chief wants to give out an amount of money to the journalist in order to remove the company’s name on the list of companies which does not pay tax on time. However, part of public relations’ role is to make sure that everything is done in a fair way. So, this is a dilemma. Are we going to let our company have a bad image in the community or we are going to solve the issue in dishonesty way. If we decide that we are going to pay the journalist, they are difference consequences that might arise. This is not a good way of solving the problem in an honest way. What is more is that we are not sure if other people will get this news. Let supposed that we did not give out the money to the journalists. Our audience might hear about this from other sources. The few consequences are in letting the journalists presenting the news as it is supposed to be presented. We will bring back the good image of the company by making sure that the company pays tax on time. When the government will announce companies which were
Advertising has became a race, a race of passing information to customers in order to change their buying decisions. Because of that, it is difficult to keep the content of an advertisement true to the fact. Facts or benefits of a product are often exaggerated in modern advertisements. Brands create these new images of the product to expand the role of their actual service.
In 1975, Acme Markets, Inc., a large national food chain and its CEO, John R. Park, were convicted of keeping food sold in interstate commerce in a rodent-infested company’s warehouse, in violation of federal regulations . According to the responsible corporate officer doctrine, the court found Park severely liable for the unsanitary circumstances of this corporation, as this offense involves protecting the public health and welfare of patent dangers. Park was charged guilty of violating 301(k) of the Food, Drugs and Cosmetics Act (FDCA), which protect consumers against adulterated and misbranded foods and drugs.
This film dealt with advertising and the techniques used today as a way to sell products and services while raising the question as to whether there are more brands in need of a real purpose. Furthermore, it worked to explain some the difficulties found within advertising such as reaching the consumer as well as the evolution of marketing.
Bowan, S (2007). Ethics and Public Relations. Retrieved on February 14, 2012 from : http://www.instituteforpr.org/topics/ethics-and-public-relations/
Not knowing what to do, businesses tried to buy out journalists to silence them and to pay for advertisements in the newspapers (Seitel, 2006, pg. 29). This strategy did not work for long however because “the best way to influence public opinion was through honesty and candor” (Seitel, 2006, pg. 29). Out of this idea came the first great public relations counselor, George V.S. Michaelis
Public relations are the practice of distributing the information between an organisation or individual and the public. The aim of PR practitioners by the client is often is to persuade stakeholders, partners, employees, investors and most importantly, the public. The practitioner’s communication stance is reaching the individuals or organisation ultimate goal. However many can examine and scrutinize public relations ethics to assert a PR problem within the industry. All PR organisations and individuals have a code of ethics of which the professionals are expected to follow. Regardless of these guidelines, ethics in individual practices seem to prove continuous and consistent violation worldwide. The James Hardie Industry, a company that is known for knowingly using products that caused thousands of people throughout Australia to grow to become sick and even resulting in death, from its products that produced massive profits is a prime example of the PR problem. However ethical communication and critically reflective practices are procedures that benefit both the public and the organisation when use correctly, opposite to the James Hardie case.
Conflict of interest Our company is committed to maintaining a high standard of integrity with all our dealings with potential, current
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
Over the last decade, product marketing and ways through which communication takes place between manufacturers and consumers has changed tremendously (Belch & Belch 2004). Due to the technological revolutions and the rise of innovations such as the mobile phones and the internet, control over information has shifted apparently from the manufacturer's hands to the hands of consumers (Belch & Belch 2004). The market environment has also changed due to globalization of marketing strategies, loss of confidence in media advertising, increased reliance on targeted communication methods, and media fragmentation and so on (Belch & Belch 2004).
In regards to public relations, ethics can quickly get murky. When practicing public relations, your job is to speak on behalf of a company and to put them in a positive light. This year saw some major upsets and failures in regards to public relations. The most talked about instance was the way in which United Airlines handled an overbooking situation. In this scenario, a customer was forcibly removed from a plane and knocked unconscious. By applying my personal moral theory, United Airlines, and any similar airline, could’ve escaped the brunt of this criticism. Under my personal theory, a passenger wouldn’t be removed in the first place. Forcibly removing a passenger for the sake of another simply isn’t worth it. Not only would the company alienate several customers due to the policy, but it has the potential to escalate into a dangerous situation, as it did with United Airlines earlier this year. The problem, however, with my personal theory of morality is that it takes the feelings of others far too much into account. As a public relations specialist, it would be my duty to help United Airlines. Yet as a decent individual with her own moral code, it would be hard to compartmentalize the two and even harder to decide which duty takes
Furthermore, a public relations career is much more closely grouped with media relations these days than journalism. In the book, Making it in Public Relations: An Insider’s Guide, it is said that Media relations is the most dominant function of public relations. Its basic role is the origination of press information and the handling of requests from the media about a specialist’s subjects and activities. After all, the main goal of specialists is to present a positive public image of their client to the public (Mogel). The possible types of clients and fields vary wildly from each other. Some specialists can work in public relations consulting firms and hold campaigns for many clients. Other specialists can work in the advertising departments of major brands and w...
In the profession of public relations, experience and understanding in international affairs has now become increasingly significant. Public relation practitioners will have to alter the way they work because it is rather different working with colleagues or clients other than their own as multiple languages may have to be translated after a creation of a campaign material and practitioners may have to travel to other countries to conduct public relations work. Also, due largely to globalisation, public relations practitioners must be fully aware that communicating with an international audience is pretty well inescapable. Gaining a better understanding of international public relations practice is therefore essential. Hence, studying public relations on a global context is important for public relations practitioners if companies or organisations within a country are planning on venturing out to the international arena. In this essay, we will be focusing on the various meanings provided by public relations scholars; their opinions and to also explain the importance of education for practitioners and students in regards to international public relations and its practice.
Advertising is an information source to inform people about the products and prices of the company, which can help them to make informed choices. More recently, a huge amount of money has been spent on advertising throughout the world. Different types of advertisement such as television, radio, magazine, newspaper, the internet, billboards and posters can influence consumer’s behavior positively or negatively as there are different arguments and opinions. This essay will focus on the purpose of the advertisement for the company, the positive and negative effects of the advertisement on consumer behavior. According to Shimp (2007), there are five important factors which determine the purpose of an advertisement in terms of marketers’ communication with consumers.
Today, public relations is a complex profession by thousands of thousands of people all the world to practice. Almost all large and small organizations have their own public relations department or they need to outsource their public relations to a company. Public relations practitioners work for schools and universities, companies, governments, professional and trade associations, hospitals, hotels, non-profit charities, and other else more (Grunig, 2001). Therefore, PR is an important department for organizations.
Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.