Case Study Acme Widget Company

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Scenario 1 Nowadays, Acme Widget Company’s products are not competitive on the market. The marketing department decided to solve this issue by making a weekly advertisement on different media. Later on, the public relation department finds out that some of the customers started complaining saying that products do not meet the quality that was said in advertisement. As chief direct of Public relations in the company, you want to decide on what to tell the customers. Analysis As a professional member of public relations department, you are required to solve conflict that might arise between the company and its clients. So, this is also an issue that needs to be solved in an honestly and fair way (Candela Open Courses). The problem is that in …show more content…

So, the issue in this scenario is that we need to make sure that we invite only 10 known media in our press conference as a way of promoting company success. However, as chief of department, I also need to promote my brother. So, this is so hard because if I decide to remove one of the choose media and add my brother’s media, the company might not reach its goal. Another thing is that, if I did not invite him, I might have conflict with my brother. So what should I decide then? So, in this case, there is a conflict of interest. Here is what we can do in that situation. I will need to approach my brother and let him know that the company frequently uses to have press conference which I think he can get a chance to be invited. In addition, I will let him know that if I give him this chance to come in the company’s press conference, the company might fire me. Then, he will not get another chance to be invited in the company’s press conference. So, the issue will be resolved by inviting those known media. Then, my brother will be invited in others. While resolving this conflict, I did not lie on one side. I did my best to be fair and to avoid conflict of interest while dealing with the success of the …show more content…

All public relations activities involve balancing employers’ need and public’s right by being honest and fair in all activities (Candela Open Courses). So, in order to solve this issue, we need to make sure that we are professional public relations specialists. Here, there is an issue that needs to be solved. We do not want to have a bad image in the community. So, the chief wants to give out an amount of money to the journalist in order to remove the company’s name on the list of companies which does not pay tax on time. However, part of public relations’ role is to make sure that everything is done in a fair way. So, this is a dilemma. Are we going to let our company have a bad image in the community or we are going to solve the issue in dishonesty way. If we decide that we are going to pay the journalist, they are difference consequences that might arise. This is not a good way of solving the problem in an honest way. What is more is that we are not sure if other people will get this news. Let supposed that we did not give out the money to the journalists. Our audience might hear about this from other sources. The few consequences are in letting the journalists presenting the news as it is supposed to be presented. We will bring back the good image of the company by making sure that the company pays tax on time. When the government will announce companies which were

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