Case Analysis Of Wal Mart

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For a company to know about how they want to market different products and use different ideas for customers to purchase their products, they use the consumer decision making process. It’s a very important strategy because consumers always want to know that they are getting a good deal for the value that they seek. Competition plays out as a huge factor in this. If someone like Target has a better product for cheaper price, why would anyone want to go to Wal Mart to buy it? They use these very successful strategies to keep on their feet and keep the business intact. Wal Mart is a very successful company that offers many products to a variety of people. Most stores will take into account who is purchasing the product, who wants the product,
They have always had the customer’s best interest in mind. They may not offer just healthy foods, but needless to say the population in American isn’t all healthy. Whole Foods has obviously fought against Wal Mart to get some of this information out there. They want customers to know that they offer a wide array of healthy foods unlike places like Wal Mart. But, the fact of the matter is that Wal Mart serves more than 140 million people per week in the United States and most of those customers aren’t going anywhere. We all need Wal Mart’s wide array of supplies and obviously we will be picking up groceries there as well, because there is no reason to go to two different
It wasn’t even close to being news to them. A lot of people in the world also saw those issues which is why they shopped at other places. Once people started asking questions, Wal Mart really had to dig deep to find other options to satisfy the customer’s needs. They had to find alternatives for people to quit looking at the healthiness factor. When they started supplying their shelves with better food options, they no longer had to worry about competition. Whole Foods wouldn’t even compete with them if they didn’t have a good customer base. Consumers want to know that they can get the best product at the best price. They can always compare price from Wal Mart to Whole Foods but Wal Mart has that taken care of as well. As we all know they have the lowest price guarantee. If you find a lower price somewhere else, just bring the tag in and they will match that

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