Decoding the Anatomy of Professional Business Content

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"• Business challenge, Solution, and Result sections
• Banner picture (somewhat a stock photo) with catchphrase
• Results provided a sense of closure to the challenge
• Use of companies' logo
• Tone/attitudes are similar, business professional
• Written towards the same audience
• No client logo" "• Business challenge, Solution, and Result sections
• Banner picture (somewhat a stock photo) with catchphrase
• Tone/attitudes are similar, business professional
" "• Business challenge, Solution, and Result sections
• Banner picture (somewhat a stock photo) with catchphrase
• Tone/attitudes are similar, business professional
• Written towards the same audience
• Results provided a sense of closure to the challenge " "• Business challenge, …show more content…

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" "• Length - only 1 page
• Horizontal snapshot (Service provide, revenue, industry, CEO, and more) of the client under the banner picture
• Solution section is shorter and contains less detail
• Contains The Charter section, three bullet points about the solution
• A quote about working with ATG from the client, with picture

" "• Length - only 1 page
• Horizontal snapshot (Date founded, service provide, revenue, industry, and more) of the client under the banner picture
• Solution section is much shorter and contains less detail
• Contains The Charter section, one concise bullet point about the solution
• A quote about working with ATG from the client, no picture
• Logos for company and client on opposite sides of the

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