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Customer expectation
Customer expectation
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Was the salesperson interested in your wants and needs or were they more interested in selling a certain product? Did the salesperson explain the features and benefits of the product and how it meets your wants and needs? What was the benefit of purchasing the item from that particular salesperson/company compared to another? Would you recommend that salesperson to family or friends looking to buy a similar product? What did they do right and what would you have done differently to make it a better shopping experience for the customer?
1st Salesman- Car Dealership
As I went to shop, and price out cars at Lakewood Ford, looking to purchase a new vehicle in the near future, I was greeted by a salesman who ultimately made me feel comfortable
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The dealership was altogether a pleasant experience. There isn’t anything that I would have done differently. Therefore, the benefit of me potentially purchasing a car from Lakewood Ford is not only because they have primarily Ford vehicles, but, they have amazing deals and positive feedback. As a result, I’ll recommend Lakewood Ford to family and friends. Remember, people can purchase cars from several different car dealerships, especially new and used cars; but, what differentiates other dealerships and cars being sold is experience and customer service that is shown by the sales …show more content…
Therefore, I initiated the introduction by reaching out my hand, telling the salesman my name. After he finally decided to introduce himself back to me, he then proceeds to ask me the same question, “looking to purchase a car?” Unaware of my actual reasons being there, him assuming I was there to purchase a vehicle right then and there was definitely a lack of sales skills and professionalism. Asking the right questions is very vital when employed in the sales field. Moreover, with so much competition and car dealerships located less than a mile away, patience is your best friend. Therefore, at this point I realized this particular salesman was more focused on “getting the sale”, opposed to holding an interest of my needs and
The Attorney General and the Department of Motor Vehicles of several States are now putting auto dealers on notice. In the states of New York and Nevada they are warning them: “Your advertisements had better be accurate” (Knapp, Eyewitness News, 2004). Studies from the Attorney General of New York Eliot Spitzer, gives many consumer tips to finding misleading advertisements. “Push, Pull, and Drag it in, Guaranteed Trade-in $3,000!” This is a ploy slogan that really confuses consumers, especially college students. In reality, the dealers cannot pay money for a trade in no matter how much it is actually worth. The dealers can only put that hypothetical “trade-in money” toward the purchase of another car. “Dealers often raise the prices of the cars on their lots prior to this sale” (Spitzer, 2003). So in the end, you are really not getting much of a bargain. When watching a car commercial, look for the details in getting this new car for your “push or pull,” there should be a description of how much money must be put down at the time of the trade. If this is not being done, you can report the violating car dealer to your state attorney general’s office.
This case arose when I went out of town on my first business trip. I have been a sales trainee for the last six weeks, and my supervisor felt it was time to send me out. I was lucky enough to get sent with the number one sales rep for the company, Vince Collier. I was excited because I knew that if I was going to learn the best ways to make a sale, it would be with Vince.
In this situation the buyer doesn’t really have interest in the vehicles that the seller has showed them. The seller could now appeal to the unconscious needs of the buyer. Like previously stated, the carpool with the boss would be where I would focus. I would try to appeal to the buyer by explaining the benefits of the vehicles. Maybe in this situation the buyer isn’t interested in an economical car, but would rather be seen in a sedan, especially with the boss. Then after use a Trial Close to see how the customer
It's no secret that Ford is one of the biggest brands on the market today, but are they really more reliable than the competition? Based in Texas City, Cook Ford is here to tell you why that answer is yes and what you can expect to get when you buy a Ford Truck.
Entering the 1950s, no corporation even came close to General Motors in its size, or it's profits. GM was twice as big as the second biggest company in the world, Standard Oil of New Jersey (father of today's ExxonMobil), and had a vast diversity of businesses ranging from home appliances to providing insurance and building Buicks, Cadillacs, Chevys, GMCs, Oldsmobiles, Pontiacs and trains. It was so big that it made more than half the cars sold in the United States and the U.S. Department of Justice's antitrust division was threatening to break it up(to prevent Monopolies, Like how Standard oil was broken up). In the 21st century, it's almost hard to imagine how powerful GM was in the 50s and 60s.Sports cars from Europe were getting popular, because of servicemen coming back from WWII, and wanted sports cars, but American Automakers didn't make sports cars, so they would either buy foreign, or go without. A man named McLean would still try to make a low priced sports car. But it didn't work. The idea of a car coming from GM that could compete with Jaguar, MG or Triumph was pretty much considered stupid and insane. C1:Generation: Bad but valuable. Just 300 Corvettes were made in 1953. Each of these first-year Corvettes was a white roadster with red interior. The Corvette was made of fiberglass for light weight, but the first cars were made with a really weak, (and kind of pathetic for a “sports car”) 150 horsepower 6-cylinder engine and an automatic transmission. The result was more of a look at me, I’m rich car than a race car. The first generation of the Corvette was introduced late in 1953. It was originally designed as a show car for GM's traveling car show, Motorama, the Corvette was a Show Car for the 1953 Motorama display at...
General Motors has made great progress towards diversity however, it took the lawsuit in order for the company to do so. Adding females and minority to the upper management. Had the HR department of General Motors followed the EEOC regulations, this lawsuit could have been avoided.
...th a growing proportion of elderly people. Global market dynamics and innovations in big data and social networking are transforming the business strategies of companies everywhere—and forcing them to rethink fundamental rules of engagement. For better or worse, the future entrepreneurs will have to surface as one the most disruptive forces. As big data pushes for alternative ways of working – proactive solutions that drive information must quickly figure out which new policies and tools can be utilized most effectively. This grants enormous opportunities for key technological breakthroughs that will be needed for the next generation of transport.
However, my manager felt bothered from the customer and was busy doing other managerial work at the time. If I were the customer service representative, I would have wrote down he customer information, including the product information and assured the customer that I would look into ordering the product once time permitted. This would have kept the customer happy and retained the organizations relationship with the
I do not know what happened with the salesperson, or if this was an isolated incident. However, I do know that changes were made to address the problem. New policies were implemented to make it difficult for anyone to oversell in the future. The decision
The moment I mentioned the Volvo automobile prior to the meeting with the sales rep, my boss was adamant that the car was not acceptable because his brother in law had had a bad experience in his purchase of one. My boss has based his decision on representativeness and availability heuristics.
There are 5 stages that consisted in the buyer decision process of a traditional Porsche customer such as need recognition, information search, evaluation of alternatives, purchase decision and postpurchase behavior.
The Back Office plays a very important part of an auto dealership. When a customer buys their car, their final experience is in the back office of the car dealers where they finance the purchase and buy addiotnal add on insurance products. The back office industry is called F&I (Finance & Insurance). We will be analyzing the F&I Industry.
In the automotive world you normally get what you pay for. Dealerships are expensive, just about everywhere is, but maybe they are for a reason. I have since learned that reason, but I realize it is difficult for other people to see it. I do not understand how you justified that the quality or your car is somehow “worth” what you paid, but to fix it quality just is not important, the “worth” part disappears?
Ford Motor Company Introduction This paper will address an analysis of the key success factors in strategic planning for the Ford Motor Company, including planning, product offerings, marketing and sales. The paper will also include financial characteristics and a competitive analysis of the Ford Motor Company. Ford Motor Company The Ford Motor Company inspired a manufacturing revolution with its mass production assembly lines in the early 20th century. Ford and Lincoln are one of the world's most well known automotive brands, most known for the Ford Mustang, and F-Series pickup trucks.
Some sales representatives work out of an office contacting prospective customers. Employers usually look for candidates who are enthusiastic and passionate about the products they are to sell.