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Effect of iTunes on music industry
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It’s difficult to remember a time without iTunes. To many people, especially to the younger generation, iTunes has always been a part of people’s lives. When it launched on April 28, 2003, iTunes was set to forever change the world of music and technology (Griggs & Leopold). When it first started, songs were available for instant download for only ninety-nine cents and albums for less than ten dollars. ITunes changed the way music was distributed and marketed. With the release of iTunes, music consumers could now download music digitally with the click of a button. Consumers no longer had to leave the comfort of their home to buy or listen to a song or an album. Before iTunes and digital music, consumers had to buy a complete album or record even if they only liked one of the songs on it. ITunes revolutionized music by marketing the single. ITunes surely made an impact on the music world, not only by making songs and albums more accessible and affordable to consumers, but by changing listeners as a whole, both socially and culturally.
With any new technology, comes gains and losses. With the creation of iTunes, it made it easier for consumers to navigate and search through millions of songs and albums instantly. Listeners could now listen to and purchase any song or album with the click of a button. No longer would consumers have to go to a store or a record shop to purchase music. Consumers were set free of the hassle of sifting through thousands of albums and records at the store to find the music that they want. In many ways, iTunes made purchasing music easier, but by revolutionizing the distribution of music, iTunes took away the experience and emotional aspect that comes along with buying new music. ITunes changed the cult...
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... It has revolutionized the distribution and marketing of music. Digital media has not been the same since iTunes launched in 2003. Today, with society wanting the newest technology and wanting to do things the quickest and easiest way, iTunes has been a perfect fit for the music world. ITunes allows millions of songs and albums to be easily accessed and bought. Even though it has been successful, iTunes has changed the way people listen to music, buy music and enjoy music. The experiences people encounter with music have been dramatically changed since before iTunes was released and people now enjoy music in a completely different environment.
Works Cited:
Griggs, Brandon, and Todd Leopold. "How ITunes Changed Music, and the World." CNN. Cable
News Network, 26 Apr. 2013. Web. 3 Feb. 2014.
"ITunes Changed the World." News24. N.p., 09 Oct. 2011. Web. 03 Feb. 2014.
In this case, there are three main effects of Napster on the recording industry. The first one is that it caused a large decline in record sales in a short time. According to this case, the spending on recorded music in U.S dropped 4.1% in 2001 and the industry’s top 10 albums also sold much less compared to the year before. The second effect is that it cased the sales of CD burners, blank CDs and digital audio players increase and nowadays, most new computers come with CD-RW drives installed, which means people can easily store downloaded music, share music with friends and take it with them anytime as well. The third effect is that it increased the cost of recorded music. Once people can download free music through peer-to-peer software services, they have less incentive to buy original editions, which will make recording industry spend more to fight against copyrights and invest more in new artists and new music. Overall, these three effects make the recording industry go through a hard time.
20 days later on April 29th, Apple came up with a potential solution to music pirating on the Internet; the story covering this topic was published on Page C11, Philadelphia Inquirer, The (PA). “Two years after angering the recording industry with its "Rip. Mix. Burn" ad campaign, Apple Computer Inc. has won its cooperation in creating the Internet's least restrictive commercial music service yet. The iTunes Music Store announced by Apple chief executive officer Steve Jobs yesterday draws from all five major labels in offering more than 200,000 songs at 99 cents a download - and includes some big-name artists who previously shunned online distribution” (Page C11, Philadelphia Inquirer, April 29, 2003). I think the creation of Apple’s new “solution” is not really going to get a lot of customers because, say you buy 10 songs for $.99 per download the price comes out to be around the same price of an album with 10 songs on it.
Artists make a difference in the music industry, no matter the genre. Even specific types of music are preferred to only be listened to on vinyl, due to the feeling it gives off. Vinyl gives off different sounds and quality than any digital platform. Aside from bringing nostalgia, vinyl s resurgence has deepened the connections that bring music lovers together, encouraging a culture that honors the creativity of music in its most hands-on way. Marketing techniques such as exclusivity and nostalgia help to increase interaction and sales, in order to boost vinyls attraction.
Today, Apple keeps coming out on top with their exceptional and award winning items and administrations. Apple is additionally credited with driving the advanced media upheaval with their iPod compact music and feature players and iTunes online media store, making the first supportable music-downloading plan of action ever. (Jakab,
One important change that has occurred is the distribution of music digitally. Music now in our society is purchased through the Internet. The simplicity of having an entire library of music on one device has been adopted versus having stacks of CD’s or tapes. The emergence of the Mp3 file has changed how we listen to music. Mp3 are digital songs that are portable, provide high quality sound, and are less expensive. Essentially by eliminating middlemen, digital music took control of music away from the major record companies and put the power in the listener’s hands. Major companies such as Apple’s iTunes created the distribution of digital music. CNNMoney mentions, “iTunes is currently responsible for 63% of all digital music sales” (CNNMoney). They set the standard of 99 cents for a single song, which was quickly adopted by major music companies. Selling songs by singles provided more control ...
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Over time the Music industry has experienced a great deal of change. A technology revolution has changed almost every aspect of the music industry, from the artist right through to the listener/consumer. Not unlike other forms of media, the music industry has been forced to move with the times, adapt to change and this has resulted in a difference for both the industry and the consumer.
Throughout the late nineteenth century to the present, the music industry has experienced groundbreaking changes due to technological advancements. From the introduction of sheet music in the nineteenth century to the modern age of iPod’s and digital downloads, each technological advancement has brought new styles of music with new forms of business, all while reaching a broader audience. While popular music was originally produced for specific geographical regions, technological advances have allowed distribution of popular songs to reach the masses on a national and international level. Developing technology has influenced popular music in the early twentieth century by changing musical style from simplistic tunes to complex layered compositions,
This report on innovation and change examines how Apple's iPod is the first entry into the marketplace that addresses the needs of the portable digital music market segment. It explains how it is small enough to fit comfortably in a shirt pocket. It shows how the device addresses the shortcomings of other portable MP3 music devices. It also looks at how market segmentation has been one of the most vital factors fueling the demand for technological products, as companies recognize that segmentation equips them to generate more sales than the mass marketing approach of the late 20th century. The report examines how Apple understood the needs of the digital music community, together with the strengths and weaknesses of other products in the marketplace prior to designing the iPod.
The iPod and iTunes combination comprise Apple’s SBU in the digital media industry. In 2011, iTunes had a 65% share of the United States digital music industry, meanwhile iPod had a 78% market share in the U.S. Digital music player industry (WS16). Unit sales of iPods decreased by fifteen percent in 2011, however, there ...
As more music was added to iTunes, the tagline changed from 1,000 to “10,000 Songs in Your Pocket” and eventually became “The New iPod – The Best Just Got Better.”
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