Innovation and Change of the Ipod

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Innovation and Change of the Ipod INTRODUCTION This report on innovation and change examines how Apple's iPod is the first entry into the marketplace that addresses the needs of the portable digital music market segment. It explains how it is small enough to fit comfortably in a shirt pocket. It shows how the device addresses the shortcomings of other portable MP3 music devices. It also looks at how market segmentation has been one of the most vital factors fueling the demand for technological products, as companies recognize that segmentation equips them to generate more sales than the mass marketing approach of the late 20th century. The report examines how Apple understood the needs of the digital music community, together with the strengths and weaknesses of other products in the marketplace prior to designing the iPod. BODY OF THE REPORT 1. There are many REASONS that can be considered to regard the product as innovative. Some of these are that downloadable music on the iPod is one way cyberspace allows music to be personalized. Rather than listening to a predetermined set of music on a CD, one can select the order and artists. Following this is that, the experience of listening to music becomes about the consumer rather than the artist. Usually, the move from the real to the ideal self is accomplished in advertising by stressing, however gently, that the consumer must change by adopting a new product affiliation to become an ideal. However, the iPod stresses that the consumer is already the 'ideal' in terms of his or her tastes, talents, and desires. Thus, the iPod enables the consumer to function as the i... ... middle of paper ... ... – Apple’s best innovation” 20 March 2008 http://creativityandinnovation.blogspot.com/2006/10/ipod-apples-best-innovation.html “iPod features” 24 March 2008 http://www.cnet.com/ipod/#features “iPod sales put Apple at the top of the tree” 25 March 2008 http://www.vnunet.com/vnunet/news/2127142/ipod-sales-put-apple-top-tree “NAND prices vs. iPOD sales” 26 March 2008 http://www.viewfromsiliconvalley.com/id246.html “Straight Dope on the IPod's Birth” 24 March 2008 http://www.wired.com/gadgets/mac/commentary/cultofmac/2006/10/71956?currentPage “Third-party iPhone apps” 24 March 2008 http://www.ilounge.com/index.php/news/comments/third-party-iphone-apps-one-at-a-time-never-in-background/ “Timeline of iPod models” 23 March 2008 http://en.wikipedia.org/wiki/Template:Timeline_of_iPod_models ‘Wikpedia” 23 March 2008 http://en.wikipedia.org/wiki/IPod

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