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Marketing management about apple
Marketing mix of apple inc
Marketing management about apple
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Apple sells its products and resells third-party products in most of its major markets directly to consumers and SMBs through its retail and online stores and its direct sales force. Apple has over 400 retail stores and operates in more than 10 countries. These individual retail stores are the best locations to sell the iPod Nano as 30% of total net sales is through direct distribution (Investors - Apple , 2013). The Apple retail stores have become a physically location for customers to try out new products, talk to an Apple representative in person, and gain insight on technical maintenance. These retail stores can be found at high-traffic locations in quality shopping malls and urban shopping districts. At first the Apple wanted to
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Apple uses a minimum advertised price (MAP) strategy in which Apple supplements wholesale discounts to resellers with more substantial monetary incentives that are available only if those resellers advertise its products at or above a certain price (Tabini, 2013). This price strategy is effective as it allows the company to have strong control over direct competition directly with Apple’s retail stores and it ensures that no one reseller has an advantage over another. Because retailers don’t have enough of a profit margin to offer big discounts on Apple’s products, customers end up paying a price close to the manufacturer suggested retail …show more content…
As more music was added to iTunes, the tagline changed from 1,000 to “10,000 Songs in Your Pocket” and eventually became “The New iPod – The Best Just Got Better.”
Aside from TV Commercials, Apple used print ads and billboards that followed the silhouette style TV commercials. Theses print ads consisted dark silhouettes against a bright colored background. The silhouettes were in the shape of people dancing while listening to a white iPod with white headphones. Some of the printed ads only had the Apple logo and iPod written on it while others had varies taglines. Billboard ads would have multiple printed ads side by side or within eyesight of each other to allow consumers to become familiar with the product as it was still new in the market at the time of release.
Current and Past
... look out for high profile contacts and good image building activities especially due to the on going outsourcing concern. As community theatre boards include executive level staff these consulting companies could get high visibility and a sophisticated image by pairing up with something as ?cultured? as theatre. These companies can be requested by the boards of community theaters to sponsor the building and maintenance of the theatre websites in exchange for good PR and contacts.
Advertising is as old as civilization itself. They are forever interconnected. If one changes then so does the other. So as our society evolved dramatically by the influence of technology and social media, so did the way we advertised. With the power of technology, advertising gained the ability to be everywhere at once. These locations ranged from billboards, to projector screens that hang from skyscrapers, to even in your homes in the form of commercials. The evolution of advertising in the modern world is both somewhat disturbing and innovative at the same time.
When it comes to marketing in business, there are rules to follow. One of the biggest rules is the four Ps of marketing. The four Ps of marketing are as follows; product, price, place, and promotion. The four Ps are crucial to having a good marketing scheme for a product. The Walt Disney Company have become very good at marketing over the years. Part of the reason for this is their amazing ability to use the four Ps.
Marketing strategies are based on the 4 P’s or Product, Price, Promotion and Place or Distribution Channel. This section will briefly look into the Product and Pricing strategy of Apple and will illustrate various factors how it has been capable of sustaining competitive advantages in times of extreme competition.
This report will analyze and discuss the most important elements of the marketing environment for the launch of the iPhone, that is to say the main three levels of the marketing environment: the micro-environment through the customers, competitors and distributors, the macro-environment through technological, economical, social, political and environmental forces and finally the internal environment through the relation of Apple with its employees and its marketing philosophy. The analysis for the micro-environment is based on Porter’s 5 forces model and the one on the macro-environment is based on PEST analysis. The report will also give an interpretation for each of these aspects, a conclusion with a rating of the attractiveness of the UK current marketing environment in which the iPhone is launched.
Apple Inc. uses the Apple brand to compete across several highly competitive markets, including the personal computer industry with its Macintosh line of computers and related software, the consumer electronics industry with products such as the iPod, digital music distribution through its iTunes Music Store, the smart phone market with the Apple iPhone, magazine, book, games and applications publishing via the AppsStore for iPhone and the iPad tablet computing device, and movie and TV content distribution with Apple TV. For marketers, the company is also establishing a very strong presence to rival Google in the advertising market, via its Apps business and iAd network
Organisation Analysis Apple - Value proposition and Culture Apple - Company Description Apple Inc., was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on 1976, is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites. Apple is the world's second-largest information technology company by revenue and the world's third-largest mobile phone maker. “Fortune” magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.
Today, Apple keeps coming out on top with their exceptional and award winning items and administrations. Apple is additionally credited with driving the advanced media upheaval with their iPod compact music and feature players and iTunes online media store, making the first supportable music-downloading plan of action ever. (Jakab,
Introduction and Background Apple, Inc is a well known name in the computer technology world; Apple, Inc leads the computer industry in innovation thanks to the award winning desktop and notebook computer known as OS X operating system (Yoffie & Slind, 2008). This paper will focus on Apple Inc., strategic management and why is it critical to the success of the organization in meeting its goals and mission. It is therefore important to define strategic management, according to Certo, Peter & Ottensmeyer, (2005), strategic management is a continuous process that directs an organization to be appropriately suited to its internal and external environment. Strategic management benefits organizations by providing personnel, capital, helps to set standards and most importantly activates people. For an organization to have a successful strategic management plan, the mangers must learn to think strategically and have the ability to evaluate their environment and develop new ideas.
Introduction of the iPod: The iPod was introduced into the market just in time for Christmas, 2001. The first iPod was priced at $399. Apple relied on a hard disk for storage instead of flash memory or interchangeable CD-Roms and focused on promoting the uniqueness of the small size, power, and ease of use of the device. This first iPod had a 5 GB storage capacity—which is enough to hold over 1,000 songs—and it worked only on Macs, using iTunes as a music organization and CD-to-iPod conversion tool. iTunes, digital jukebox software that let Mac users import songs from CDs by converting audio files to the MP3 format and storing them on the computer’s hard drive, was introduced in January of 2001. Along with the iPod, Apple announced an enhanced version of iTunes that included a 10-band equalizer with presets, as well as a cross fading feature for smoother transitions from one song to another. An Auto Sync capability facilitated the downloading of music from a Mac to the new portable media device. Once the music was downloaded, Apple promised 10 hours of continuous play from the iPod’s rechargeable lithium battery. The device supported MP3, with bit rates of up to 320kbits/s, as well as AIFF and WAV file formats. Its amplifier could deliver 20-20,000-Hz frequency response. Apple sold 125,000 iPods by the end of December 2001.
Overall, Apple has a creative way of marketing to the millions of people over the world. Their creative marketing coupled with their unique product meshes together to form a multi-billion dollar company. If Apple keeps using their exclusive style of marketing to a younger “hip” generation then they will be Apple customers for life.
The Apple Inc. can use this tool when they want to increase their sales either by expanding product or by entering a new market. With the help of this grid, market expansion strategy is determined.
Apple was founded in 1976 by Steve Jobs and Steve Wozniak, who were determined to change the way people were utilizing the computer. From then Apple has been able to grow its business into one of the most prominent company in the world. Apple Inc. is an American company that creates software, cellular phones, computers and consumer electronic products as well. Some of the Apple products most recognized products are the iPod, iPhone, Mac, and the recently new iPad. They have established over 300 retail stores in about 10 countries around the world. Many people do not know this, but also service numerous of computer software, such as Mac OS X operating system, Final Cut Studio, Logic Studio, iOS, which is a mobile operating system that hosts
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.
Marketing is a vital component in the success of businesses. Smaller businesses rely on business advertising, expenses, knowing if the business is networking with the right people, or joining the best organisations which lead to success (EStartup business blog, 2010). Marketing concentrates on customers and what the customers want. Customers are the source of sales and profits. Many small businesses are faced with remarkable hardships due to not developing the right marketing plan (EStartup business blog, 2010). To help these businesses a more appropriate or better marketing plan needs to be designed. Small business internet marketing services can help businesses develop and thrive in a highly competitive market. For the highest quality internet marketing services, hiring an online marketing company to design a customized internet marketing campaign may be advantageous for some businesses (EStartup business blog and contributors, 2010). Identified will be the role that marketing plays in a successful business demonstrated by use of two examples, the importance of developing a marketing plan, and ethical and legal issues that surround marketing practices (EStartup business blog, 2010).