Cancer Patients Aid Association (CPAA) is a registered charitable non-governmental organization which was established in the year 1969 in India. Ever since then, it has been working towards the total management and prevention of cancer as a disease. CPAA has a tradition of offering service to needy cancer patients from all over India and the neighboring countries. “Smokers are liable to die young”, one of the many ways through which CPAA discourage smoking because of the role it plays in lung cancer was first aired in 2010 and has been around since then. Looking at fig. 1. “cemetery”, it is obvious that the advertisement is targeting smokers (mostly the young), telling them how detrimental smoking could be to them and their loved ones. …show more content…
This message is effective because of its credibility. We live in a society where we respect things that come from prestigious organizations or persons. This advertisement recognizes that because it’s coming from a well-respected organization, Cancer Patients Aid Association, that’s been around for decades. Also, the presence of a priest in the picture shows how reliable it is. As many of us would like to think “a priest won’t play with a cemetery, unless it is something serious”. As a result, the advertisement has effects on viewers. The CPAA uses those two merged pictures to appeal to our sense of reasoning. From the picture to the left, we can see that the two young men smoking isolates themselves from family and friends who are trying to warm them how they could die from smoking. Not minding the loved ones, they continued to smoke and eventually, they died. They ended up in the same cemetery that they’d been previously warned against. The logic is inescapable: if you smoke, you’re liable to die before your time. If you really want to enjoy life to the fullest, quit smoking and for those that haven’t started, don’t start at
The first point is the advertisement has an effective pathos. The picture describes the emotions on people who are smoking. It shows a man who is dying from smoking, which has a bad health. The picture will keep the person think about the emotions or feeling for the people who smoke. The advertisement shows that smoking will lead to many diseases
First, the ad tells the story of an accident which was caused by a person who smoked weed. It says, “You smoked weed. You got behind the wheel. And you hit a six-year-old girl on her bike. Weed can make you do stupid things like that.” Like this, the sentences help us to understand and to imagine about this picture. In this quotation, marijuana is described as informal word “weed.” Sometimes, to use a casual word is more persuasive than a formal word. The affinity for “weed” expresses that everyone could be involved in the accidents because of marijuana addicts. As a result, the readers keep away from marijuana. This story and the close-up wheel appeal to the reader’s emotion how about terrible marijuana is. In these sentences, not only pathos but also ethos which appeals to a person’s character or personality is embedded. By using second person discourse, the ad persuades especially current smokers to quit right away and at the same time discourages readers from smoking weed and reads directly toward each viewer.
The young professionals are not only the focal point in the center of the image, they are also considerably larger than any other element, taking up almost two thirds of the illustration. This drives home the point that younger individuals truly are targeted by this ad. Additionally, the RJ Reynolds company gave the primary slogan “Salem Spirit” a very large and easily legible font, ultimately making it the only text in the image truly discernable from a distance. Clearly, the advertisers want viewers to place greater importance on these two items than on anything else in the picture. The truthful information, in other words the Surgeon General’s Warning in the lower left part of the image as well as the potentially harmful contents of each cigarette just above it, is noticeably smaller and thus deprecated. This coerces the target audience into focusing on the positive impact that Salem cigarettes will have on their lives while deceptively drawing attention away from the
This disturbing anti-smoking advertisement just makes a smoker want to rewind the last 5 years of their life and toss that white stick offered right out the window. It shows a self-rolled cigarette unravelled showing the “inside” of a smoker’s body. Along the top states, “Every cigarette rots you from the inside out.” And across the bottom it displays “Search ‘Smokefree’ for free quitting support.” The background looks like it would be the top of a picnic table. Tobacco shavings are scattered around the opened cigarette of rotting human insides. This gruesome ad is from Public Health England (PHE) a health awareness agency stationed in England. This advertisement portrays rhetorical appeals with vivid rotting human
Truth is of the many national anti-smoking campaigns aimed at curbing youth smoking in the United States. The Truth campaign was “established as part of the 1998 Master Settlement Agreement between major U.S. tobacco companies and 46 U.S. states, the District of Columbia and five territories”(Truthinitialive.org). In the ad it is evident that a person is lying dead on a bed. The pale, white feet lying on a bed covered by thin white sheet, with a tag hanging from the toe suggest it is the tag that identifies the body. Truth’s rhetorical strategies include explicit claim of fact, emotional fallacies know as scare tactics, and slippery slopes. They are used to provide knowledge to the audience against the use of tobacco product. In 2014 Truth
The advertisement appeals to a variety of audiences, the most obvious one being smokers. The purpose is made clear with the phrase “Smoking Kills;” the slogan of the anti-smoking campaign. You strengthen the message by cleverly illustrating the biggest consequence of smoking tobacco: death. A cadaver
The American Cancer Society is a volunteer-based organization that is present across the United States. Its main purpose is to raise money and awareness about the severity and prevalence of cancer. Cancer education and research is where most of the focus and monetary donations are used for. The American Cancer Society strives to fulfill their goal of “less cancer and more birthdays” across all generations and populations (ACS Inc., 2011).
Smoking is a lifestyle, a habit, and a trend. Smoking has become a social activity among teens, connecting them through the craving of a smoke. Smoking is seen as seductive and cool in the media and movies which influences teenagers to smoke even more. The World Health Organization has stated that “Tobacco kills around 6 million people each year. More than 5 million of those deaths are the result of direct tobacco use while more than 600,000 are the result of non-smokers being exposed to second-hand smoke.” As of April 2016, only 7% of teenagers in the U.S. smoke, but it is said that tobacco use will kill 8 million people annually by 2030. 99% of adult smokers start in their years as teenagers. Smoking is an epidemic that has taken control of people’s lives since 1881 and the media since the early 1900s. Smoking currently kills about 440,000 people a year in the U.S. I feel that it is an issue because it is the #1 most preventable way to die, but people still continue to smoke because of how it looks and how they are perceived as a person if they do. The fact that people become addicted to a trend that will attribute to their death for the sake of being thought of as cooler, is a problem that needs to be addressed.
Every year cigarette smoking is responsible for 500,000 premature deaths (Nugel), you do not want to be just another statistic, do you? America’s first cash crop was tobacco. That means that tobacco has been around for a really long time. It was not until 1865, though, that cigarettes were sold commercially. They were sold to soldiers at the end of the Civil War (Dowshen). From then, cigarettes spread like wildfire, and it was not until 1964 that anyone made a stand about the negative effects of tobacco and cigarettes. People start smoking for all different reasons, some to fit in and some to “escape”. Regardless, it is a horrible habit. 3900 children will try their first cigarette today. Amongst adults who currently smoke, 68% of them began at age 18 or younger, and 85% at 21 or younger (American Lung Association). And of all those people, 70% say if they were given another chance they would never have picked up that first cigarette (Tobacco Free Maine). Smoking is responsible for 1 and 5 deaths in the united states, and is the number one preventable cause of death (NLH). Smoking burns and there is no doubt about that, but before one picks up that cigarette, understand the negative effects on not only oneself, but others affected by ones poor choices, like second-hand smoke. Because of smoking cigarettes, many types of cancer, decrease of life quality, and negative health effects have become all too common in the world today.
...t that it claims smoking is good for you. However because of its positive tone of words such as “I” “my” make the opinion created in the audiences, minds as something persuasive and to rely on. Whereas, Advert two is not bias, however, it is a fact that “smoking kills”. This strengthens the argument, and the use of impersonal tone and “Alghanim” seems factual and helps persuade the reader that smoking kills. The word “kills” represents the experience of death, entrapment.
The target audience of this advertisement is everyone who smokes. The advertisement aims to explain the health and financial consequences of smoking. There is a wide range of ages of those who smoke and this advertisement aims to deter them from smoking. It also targets those who don’t smoke by making them aware of the effects of smoking as
The font is black and bold, and the background is a mix of black and grey. You already know before your brain can even process anything else in the ad that that the tone is serious and informative, just based off of the lack of color. There are no bright or soft colors portrayed. Instead, the marketeers used the grey scale color scheme because they knew what would make someone. find this direct and informative, with a more serious feeling to it. The words “Smoking kills” are written in black, bolded words next to the shadow gun, in bigger font than the rest of the ad. That is because that is the main message the group who made this ad wants to get across to viewers. It can be seen as both a way to stop someone from becoming a smoker and getting a smoker to potentially quit. It is both informative and scary, using a method of fear tactics to scare their audience, and attempt to make them abstain from cigarettes. When you read the ad and learn that 106,000 people die every single year due to this habit, it can be life altering and could possibly assist you live a healthier and more comfortable
Smoking is not only bad for health it is also as bad for the people
However, every day there are kids, not old enough to drive, take a puff from their first cigarette and become unaware of toxins that are consuming their bodies. For young smokers, they want to fit in with their peers and it gives them a false sense of autonomy. They are fascinated by smoking and think it looks cool. Each day, an estimated 2,100 youth and young adults who have been occasional smokers become daily cigarette smokers(CDC). Smoking sneaks up on them, every day you smoke more than before; that’s because of nicotine. Nicotine is a highly addictive substance. It ends up burying itself in the consumer’s body and mentally the sensation gets you addicted. While some people might argue, smoking helps to cope with depression and stress; it kills you overtime. Physical withdrawal. On average smoking cigarettes, takes 10 years from your life away. Walt Disney, George Harrison and Steve McQueen all died from lung cancer. The ad displays a man loading up the revolver with cigarettes, it conveys a message that with every cigarette you are essentially killing yourself, similarly to a game of Russian roulette, you play till you
In conclusion if you want to live long and not have to deal with the health risk that is involved, do not even think to start smoking a cigarette. I am on the wrong track and not healthy and after all of this research I just might quit smoking cigarettes. Staying smoke-free will give you a whole lot more of everything, more energy, better performance, better looks, more money in your pocket, and in the long run more life to live (Smoking).