Campaign Synthesis Essay

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Advertising is a way of communication that informs the audience of a product by a brand. There are different tactics to create awareness of a campaign. The most successful campaigns are the ones that use sentimental and emotional approach in their advertising because audience can easily relate to it. In 2013 companies spent Rs. 30 Billion on television advertising in Pakistan to promote their brands.
Advertisers use different strategies to create an effective campaign that can catch the audience attention for more than 8 seconds. One of the strategies is to use “borrowed interest” which means to pick up any popular happening topic that is going on at that time or a topic that has no connection with the brand but because they have borrowed it to make a connection between their campaigns and subject they call it borrowed interest.
PEMRA created a set of laws under the authority that prevents advertisements to run if they feel that advertising breaks the rules. For example in Schedule A 2(i) the law states that no advertising shall be allowed to go on air if it is fully or mainly on a …show more content…

The symmetry between Ramadan and Umrah is understandable, but how does Ramadan connects to a blackberry smart phone as a gift? An advertisement that promotes free gifts enhances a sense of greediness among audience and gets persuaded by it and they take measures like using up all their calling credit to answer questions in order to win an Umrah package or a smart phone. PEMRA law of Schedule A2(l) states that no advertisement should be aired that would be against Islamic values, and Islamic values are strictly against greed as it makes an individual lazy and less efficient to work for his

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