CVS Caremark Coporation Case Study Analysis

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The CVS Caremark Corporation team has experienced great progress in recent years with focused effort toward gaining market share in the pharmaceutical distribution sales industry against some of the toughest competitors, including Rite Aid Corporation, Walgreens Company, and Wal-Mart Stores Inc. CVS’s management team has made great efforts in their human and health marketing program in pharmacy services and retail pharmacy. What is concerning for you and your team is to have a clear strategic plan to supersede the tremendous competition to meet customer demands for innovative pharmacy and health care here in the US and abroad. The consumer’s desire continues to seek for better health and service at a cheaper price.
As I have evaluated your organization’s strengths and weaknesses, I have seen some areas for significant improvement to better position CVS and the management team against their major competitors: Rite Aid, Walgreens, and Wal-Mart. These recommendations will commit the CVS Caremark brand and reputation to be the number one name in the four major areas of human health pharmaceutical distribution and sales encompassing mail order pharmacy, retail pharmacy, specialty pharmacy, and retail clinics nationally as well as international markets.
Through my case study analysis I recommend areas that are instrumental toward increasing market share in the pharmaceutical distribution sales industry here in the US and the globe. The areas of focus are in enlargement of Retail Clinics, pharmaceutical delivery, enlargement in store branding, urban focus with organic foods, pharmacist availability, international expansion, and meet competitor coupon offers to improved market penetration both nationally and international...

... middle of paper ...

...rding the Retail Pharmacy segment business unit
• Slow growth in GDP causing economies to stay stagnant reducing retail sales to drop
• Unemployment rates remain low
• Rising food, health care , and drugs
• Changes in laws regarding consumer health in the Patient Protection Act, Affordable Care Act, Medicare Prescription Drug Improvement and Modernization Act,
Deficit Reduction Act, and Medicare Part D
• Rise in Retail Pharmacies offering clinical health services
• Walgreens offering more organic food and produce
• The rise in customer demands for more organic food options
• Walgreens expanding the look of its store branding
• Walgreens additional acquisitions
• Rite Aid alliance with GNC for outlets within Rite Aid locations
• Walgreen’s merger with drugstore.com
• Growth in health clinics 10 to 15 percent annually for two years and growing to 30 percent in 2014

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