“You are a black goddess when you come out of the hair salon” (Lewis). However, a hair salon must be able to attract people without seeing any hairstyles. A small hair salon in Baton Rouge named Naavah Hair Studio has been in service for almost two years under the direction of owner/stylist Cathy Sims. There is also one other lady working there as a stylist, as well as the owner’s daughter as a make-up artist. Yet, Naavah Hair Studio has not been bringing in enough clientele to uphold its full potential. Thus, the business is not making any profit. The best way to increase the hair salon’s clientele and income is by developing new methods of advertisement. Naavah Hair Studio is located on Florida Blvd. in Baton Rouge, LA. There are two employees, Cathy Sims, Anisha Jackson. When the salon first opened, the owner, Cathy, was the only stylist. Sims commented “it is my job to make sure that my business runs smoothly and efficiently, as well as providing beyond satisfactory work for my clients” (Sims). It can be assumed that this is true because the salon remains open to this day. She then hired Anisha as a stylist. During my interview with Jackson, she made note that she only works at the salon part time (Jackson). Thus, her contribution to the salon’s income is not very …show more content…
Changing the location of the salon to a more crowded area can increase the number of walk-in clients. This is especially true if the new location has a lot of traffic¬¬—on foot or by car. As a salon owner, Pelusi advises “a cheap location is usually not in a desirable spot for traffic and visibility. Instead, choose the more visible, higher-traffic area” (Pelusi 44). Therefore, the money spent on rent will be replaced by the number of new clients and how much money they spend in the salon. Spending the money on renting a new salon location may seem like a lot of money being invested, but it will pay off in the long
While coaching and developing her consultants she is providing alternatives for acquiring clientele, completing a skin care class that will result in thousands of dollars in sales, and team building.
The ambiance of the salon is something to focus on because the fell of the place is a big deal. “Ambiance refers to the atmosphere of one’s surroundings” (168). It is very important to make your clients feel like they are “important and valued individuals”(170). Every Time you have contact with your guest it is called touch point. Successful professionals are those who realize that no opportunity should be wasted & to make the best out of each situation. Staff synergy is where everyone in the salon works together will keep clients coming back because of how well everyone works together and how great there time with you
In current years, there was a upward thrust in nail salons as a commercial enterprise. An instance of a place of job for a nail technician would be at a nail salon wherein there are several other nail technicians. There would be several nail trimming and pedicure stations, and each technician running on the salon could lease out a station in their personal. Rent would either be a set quantity each month or a percentage of what the nail technician earns, and everybody could be chargeable for building and keeping their own customers. Any other example of a workplace would be running from domestic and building your own enterprise and scheduling work hours which are extra handy to your life-style.
The first questionnaire we designed was a ratio scale. The first question on our ratio scale questionnaire asks respondents to divide one hundred points among the potential Pittsburgh competitors of Profiles Styling Salon. We asked the students to answer this particular question in order to gauge the level of competition that Profiles would face if they moved their salon. The level of competition will also affect a promotional campaign. If Profiles implemented a promotional campaign when the demand for a competitor in the same area is extremely high, the promotion is less likely to capture sufficient demand for Pr...
...made in this paper suggest that it is important to gain favorable word of mouth from trust friends, and peers. It is therefore important to make everyone’s experience at the nail salon a favorable one, and it is important to play up the convenience of the location of Nails on the Fly.
Mary Kay Cosmetics is a company known for providing women with exceptional opportunities for professional achievement and economic success and rewarding women for their success. Mary Kay Cosmetics uses several programs to motivate, recognize, and develop its beauty consultants, which include recognition in a monthly magazine, annual events, gifts and prizes and most importantly, financial incentives. At the heart of the financial incentives Mary Kay provides is the three car programs offered to beauty consultants at different stages of their career. The car programs have proven to be effective motivators; however the costs to the company have skyrocketed as the number of car winners as a percentage of beauty consultants has doubled, despite increases in program qualification requirements. The VIP car program is the main cause of concern for May Kay because of the large number of leased VIP cars, high interest rates and insurance premiums, and large losses on cars in service for short periods of time. Mary Kay's top management is now faced with finding a solution to rising program costs of their powerful incentive plan while maintaining sales force moral and motivation. The key issues that must be considered in finding a solution to the high costs of Mary Kay's Marketing Plan are how beauty consultants will respond to changes in the incentive plan and how implementing the necessary changes will affect the sales force.
“The Objectification Of Woman In Advertisement” Dolce & Gabbana. Advertisement. Littleton Wordpress.com. N.D. Web. 10 July 2011.
The goal of advertising is inherently to appease a certain customer base in order for those customers to be willing to consume the companies’ product, however, what this appeasement has done is create a “toxic cultural environment”(Kilbourne) in which it is “okay” to objectify and dehumanize women in order to sell a product. Yet, advertising, as a collective whole, sells women the idea that how they look is what is most important because of how they express the ideal image of female beauty. On every cover of every magazine, advertisers portray women in the most ideal, impossibly perfect way possible that tells both men and women what a woman should look like, and that in particular, they exemplify white traits such as light skin, straight hair, and thin lips. However, the “beauty” of women that we see in advertising is not achievable by a normal member of our society simply because the flawlessness we see ...
The Garnier Fructis advertisement, found in “Seventeen” magazine, promotes their new line of “Grow Strong” shampoo, conditioner, and treatments. The Ad features a young, attractive couple that seem to be happy. The first aspect of the ad that is noticed is the man, as he is the center of the page. The first thoughts that come to mind are that he is happy, attractive, and his girlfriend is caressing his head with her fingers through his hair. Next, you notice the woman who is beside him, the one caressing the man’s head. It is quite noticeable that her hair is long, shiny, and wavy. Also, the people in the ad are wearing fancy attire as if they are going to a formal event, which shows they are well-liked in society and are powerful. The product
The first impressions of the store was how clean the outside looked. With a brushed aluminum sign above the store, and the clean white walls clearly visible outside, this store was amazing to look at. The windows were seemingly spotless, and the black and white iPads on the stand in the windows added a nice touch. There were small lights dancing around the window spelling words of advertisements and changing color. It was simply one of the coo...
The high rent cost should be covered by the larger expectance of revenue, due to higher average income in this area, compared to a less populous area or a higher rent area, such as Fremantle. Locating the business on the café strip in South Yarra will mean that there are limited parking bays, so our customers will face parking problems. To overcome this problem, the business can rent a small number of bays directly in front of the shop to ensure that customers can access the business easier.
Manhattan has only a handful of barbershops and salons that The College Cut Bus would have direct competition with. The company will most likely only receive an average share of the market because of all the competition. However, the shops that already exist are overpriced, inaccessible by foot travel and typically unreliable on short notice. The company’s target market will be the students living on and near campus who do not have the time or energy to deal with traditional barber shops in Manhattan.
“Did I request thee, Maker, from my clay to mold me man? Did I solicit thee from darkness to promote me?” said Adam in Paradise Lost (Milton 10.743-745). This quote, used as an epigraph on the cover page of Frankenstein, provided the reader with a premise of the acclaimed novel. In writing Frankenstein, Mary Shelley took much inspiration from John Milton’s Paradise Lost by constantly redefining and questioning the true meaning of good and evil just as Milton did with God, Satan, and Adam by the use of her characters: Dr. Frankenstein and the creature. Essentially, what is the purpose of life and is fate already decided? Dr. Frankenstein’s monster appeared hideous and horrifying from the beginning, so was the creature destined to become evil?
Of the people shown in the February issue of Livingetc, including the advertisements, less than ten are males. Additionally, every person is white, except for a colored couple featured in a “Bensons for Beds” advertisement (74). Similarly, a smiley couple is shown sitting on a couch in a Crown Paint advertisement (67). Every one of the magazine’s advertisements with a man in it also has a woman. Even though Bensons and Crown are outwardly selling beds and paint, they are both indirectly selling romance through the use of couples. The incorporation of romance is extremely appealing to women in particular, which was probably Livingetc’s motivation for including those two advertisements. In an advertisement for Baxab, a coating for walls and floors, a woman is shown crouching in a short black dress, holding a knife to the floor (50). When first looking at the advertisement, it is unclear what it is for. A reader’s eye would most likely notice the attractive woman before realizing what is being sold. This is an example of the sexual objectification of women in advertising to sell products. Sadly, advertisers know the best way to arouse excitement about something as boring as wall and floor coating is to incorporate an good looking woman. Although using female models is a common tactic used to advertise products, “advertising messages can gender products as masculine or feminine whether human beings are present or not”(Arend 56). Like most home magazines, not many people are found within the pages of Livingetc, but there is still a prominent sense of femininity that accompanies a majority of the products being sold and
Location is critical to the success of any business in the Service Industry. The location can be one of the single most important choices a company will make in establishing their business and setting themselves up for growth possibilities in the future. A good strategy for a business is to start with their general assessment of their clientele demographic, and then use those results to help strategically locate themselves in order to hedge the competition. In addition to a general demographic assessment, the business might also benefit from conducting a location analysis to help determine the ideal location.