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Marketing in banking
Marketing in banking
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Business Analysis : BCA
The Company's business and history
BCA is one of top 5 bank's in Indonesia with total asset approx. 150 trillion, the business are to provide financial services to its customer include funding, lending activities and also transaction feature which customer needs.
The Vision of the bank is to be main people choices bank, to achieve that goals BCA had three strategy :
To build leading institution in transaction, and financial solution either to business customer and individual customer.
Understanding customer needs and gave them the right financial services for optimal customer satisfaction.
Added value to BCA stakeholder.
The history it self began at 1955 when BCA establish with the name N.V. Perseroan Dagang, in 1988 BCA start to wider its network by developing branch nation wide. In 1990 BCA start to enhance its services with Automatic Teller Machine or known as ATM but in 1998 as the failure of Indonesian Banking System causes by economic crisis, BCA join in the group of the recapitalization and restructured by Badan Penyehatan Perbankan Nasional or known as BPPN with the ownership of 92,8% shares by Indonesian Government. In the year 2000 2001 BPPN divest it shares through public offering causes decreasing of shares to 60,3% and in the 2002 the change of ownership after Farindo Investment own majority shares with 51%.
The Competition
In term of Environment
With more than 130 bank's operating in Indonesia gave the banking industry tight competition environment.
To growth in Indonesia Banking environment its not easy due with so many competitor and the reality that almost 80% of money is base on Jabotabek also with more educated customer from time to time which demand more complex financial services provided by bank to meet their needs. So the bank have to had a competitive advantage in order to differentiate them with others.
In term of Branding
To be the bank in the "Top of Mind" of people think is a difficult task, aggressive promotion, educating the customer and future customer about service and feature that the bank provided, accessibility, etc. requires strong commitment and clear business segmentation.
In term of IT & Infrastructures
The complexity financial behavior of the customer from time to time required bank's to enrich the product line and services with IT reliability as key success factor. In today environment every process in the bank is using IT in order maximize profit and reduce cost, or in the other word reach optimal efficiency.
However, RLK’s competitors are downsizing and outsourcing R&D and exploiting on the cost advantages. If RLK decides to invest more money into R&D and should the new product stall on launch, they face the danger of becoming bankrupt.
The banking industry is under pressure in today’s business climate. Banks have been through big changes. There is opportunity, but there is also increasing competition. To be the preferred bank means changing “good enough” into a unique value proposition. And that means changing the way people have always done things, change on this level requires cutting edge technology. Change cannot be achieved with a simple directive or surface adjustment especially within the banking industry. It requires an innovative rethink of the entire system, in a strong partnership between bank leaders and their change agents. New systems and policies must support the strategy to be successful. The real test of a good strategy implementation plan is whether the people understand the strategy, are motivated and enabled to implement it, and actually start achieving its goals.
Bank of America is considered one of the major banks in the banking and financial industry. As of May 2015 it established a profit of 163 billion dollars. While creating a substantial amount of profitability in the market, it has also garnered 97.02 billion dollars’ worth of sales. This positive outlook has enabled the organization to have a stock of 15.38 with a positive 31 cents per share. The company functions as an organization that provides banking, non-banking services, and products within the United States and abroad. Its profitability depends on the five important segments needed to be successful and unique in the banking industry. The five segments consists of Consumer and Business banking, Consumer Real Estate Services, Global Banking, Global Markets, and Global Wealth& Investment Management. Consumer
Citigroup is one of the most well known financial companies in the world. The company has been one of the pioneers of the business financial world. They have contributed in many contemporary ways in the use of banks, and many other financial systems. Citigroup was a representation of the financial market success of the United States, Wall Street, and the financial world. The company has more than 200 years of history, and had been receiving high credibility from worldwide customers. However, after the company’s merger of Citicorp and Travelers Insurance the company was put under new management. Following their boss’ lead, the corporation began to make decisions that were only made with the best interest of the maximization of Citigroup’s profits in mind. This eventually led to the Recession of 2008 and a very rocky road for Citigroup. The company’s actions were similar to that of Netbank, but the end results of the companies differed due to Citigroup’s size. The financial crisis of Citigroup could have been avoided had the necessary precautions been taken, had these provisions been taken it could have possibly helped to avoid the economic recession of the United States as well.
As stated by JP Morgan Chase, “We see a huge opportunity in this fragmented marker- there is no dominant bank for the 28 million small businesses in the United States.” Their aim is to become the easiest bank to do business with. Now serving 3. Million American small businesses, JP Morgan Chase has successfully grown all of these businesses, adding more value to the market as well. Another direction in which they are planning on changing their plan is to do a better job of covering family and private offices in both the Private Bank and Investment Bank. Their approach is simple yet effective, they have notice a growth in family offices, and due to them becoming so large they feel a need tackle the needs that they have more efficiently. These offices have become more sophisticated and global, while actively buying whole stakes businesses or minority businesses. JP Morgan already works with these families but feels they can do a better job of providing a higher grade of services and products offered by their Private Bank and Investment Bank. These examples of JP Morgan Chase & Co.’s strategic plans are only the tip of the iceberg. With a total of 8 plans set into action, they hope to grow beyond any boundary and continue to overcome any obstacle set in front of
Initially the bank’s core banking system was product oriented, but the need of the hour was to develop a customer oriented system, because the challenge is to build customer loyalty, cross sell, and enhance repeat business.
Prof. Dev. and Competencies - UNIV 1211 – 202 Career Bath Spring 2017 CHRISTINA DIANE LARSON Name: Fatimah Slail and Sarah Alsuliman ID: 201302207,201403833 Major: Business Administration, Management Information System INTRODUCTION "Baker Hughes serves the worldwide oil and natural gas industry with reservoir consulting and products and services for drilling, formation evaluation, completion, and production"(Baker Hughes, 2017).
Banking is defined as a bank and can provide loans, deposits, and other financial services for financial institutions. Financial services industry is defined as all kinds of financial inter mediation activities in respect of financial services offered by service providers posed. In the last two decades, the economies of developed nations have seen a big shift away from being manufacturing-oriented to being more service-dominated (Ostrom et al., 2010). As one of Asia's leading financial services center, Singapore has attracted many major international financial institutions stationed. Singapore's financial institutions through the effective use of its pro-business infrastructure and highly cost-effective business environment to provide better services to individuals and groups from around the world. Supported by its sound macroeconomic fundamentals and prudent policies, today, Singapore ranks among the
Development banks have unique importance in the development process of a country. In Fact, they are a catalyst agent for development. We enumerate their role as active energies of growth.
Walter (1996) shows that the total cost of buying multiple products from a single supplier will be less than purchasing services from separated providers. The author gives an example that a service provider offers the lower price, information, monitoring, and other transaction costs to a client. I think that when a customer gets a better price, indeed, the universal bank is needed. Furthermore, the universal bank could facilitate customers concerning a one-stop shopping providing what clients need to meet their increasing demand for a complementary range of financial products. Chan (2011) argued that these clients would enjoy the convenience of the one-stop shopping ranging from different services such as equities, unit trusts, insurance, and gold. Debt (2011) looks at customers ' perspective. He thinks that if there is no the universal banking system, clients must spend much time to find products and services from separate suppliers. The author further states that providing complete services, customers can save much time and get the cost of transactions at a lower price from the one-stop shopping. He gives an example that if clients who need to open a saving account and need to loan as well, the universal bank can provide everything what they need or if corporate customers need to initiate an account and need to issue share or bond, the universal bank also can help
This is followed in section 5 by an analysis of the recent changes in the banking industry. With the development of the financial system, declining entry barriers and the deregulation of the banking industry make banks no longer the monopoly suppliers of banking services and reduce their comparative advantages which they usually hold in the past. Whether the reasons give rise to the existence of banks are still powerful will be examined here, while section 6 offers a way of considering whether banks are declining by looking at the value added by the banks. When the value added by banks is examined, banks are not a financial intermediation, which not only conduct the traditional services but also provide more diversified
The study is primarily designed to find out the continuous issue of the banking system in
Banks sector is playing an important role in economies. The banking industry, as the classic and the most influential of financial intermediaries, facilitates economic operations. Financial sector in the worldwide country has been changes over these years by looking the changes of financial structure environment and economic conditions. Thus, banks are a very important point to financial system and play an important role as control and contribute growth to the economic sector.
Communication modern technological tools that have been enhanced by Information Technology are having an impact on changing the very structure and communication of banking. That is, clients are enabled to make their banking transactions whenever and wherever they want. Bank clients, by just logging on their online account, can transfer any amount of money from their account to any other account, check their last processed banking transactions and apply for loans and other banking services. According to Keyes ( 2000, p.591) 'electronic checks provide consumers with the benefits of convenience and safety while allowing billers to maintain their existing depository relationships with their banks'. Further, e-mails has enabled bank employees to notify their customers of any new enhanced bankin...
The first online banking system was created in 1980 in New York, and was adopted by four main banks; Citibank, Chemical, Manufacturers Hanover and Chase Manhattan. The sector needed an innovation in banking systems because of growing consumer demand for service improvements as well as fear of losing market share. In the beginning, online banking was treated at private customers and small companies, to help customers have easier access to their bank accounts, however, now it achieves a global reach through the population. (Cronin 1997) In today’s world, electronic business (E-business) is very important especially for the banking system, plays a fundamental role in online banking (Nasri 2011). A true definition of online banking is difficult, because this system is connecting with different services which are constantly evolving. Access to online banking is possible through the internet, phone or even television. (Daniel, 1999; Mols, 1998). This ‘open system’ is available to the customers twenty four hours a day, seven days a week. This is a multi-level organized system, which helps people pay bills, check credit cards or even arrange mortgages without leave their houses. (Singer 2012)