Burke's Pentadic Analysis

306 Words1 Page

The data was primarily collected through participant-observation and the analysis of the data is done with an analytical device Burke’s pentad (1969). The pentad is a useful analytic device in that it permits a highly condensed summary of the rhetorical force of a narrative (O’ Connor, 1995) according to the key dimensions of act (what the organization is doing, in this case, telling stories), agent (those building legitimacy), agency (how legitimacy is built, in this case, through intertextuality), scene (the background context in which legitimacy building take place), and purpose ( to build legitimacy but also to succeed with other personal or organizational objectives, such as to make money). The distinctions set forth in pentadic analysis

More about Burke's Pentadic Analysis

Open Document