Burger King External Analysis

1678 Words4 Pages
bulb-icon

Recommended: Restaurant competition includes fast-food chains

BURGER KING

Team Members:

Table of Content

1. Executive summary

2. Introduction.

1. Brief History.

2. Burger King Egypt.

2. Mission.

3. Forces Driving Industry Competition:

1. Determinates of entry.

1. Economies of scale.

2. Product differentiation.

3. Capital requirements.

4. Cost advantages.

2. Determinates of Supplier Power.

1. Switching cost of suppliers.

2. Impact of inputs on cost or differentiation.

3. Determinates of Buyer Power.

1. Bargaining leverage.

a. Buyer switching cost.

2. Price sensitivity

a. Price/total purchases.

b. Impact on quality.

4. Determinates of Substitution Threats.

1. Buyer propensity to substitute.

2. Relative price performance of substitute.

5. Determinates of Rivalry.

1. Brand identity.

2. Industry growth.

3. Investment in technology and restaurants.

4. Product difference.

5. Exit barrier.

4. Competitive Profile Matrix.

5. External factor Evaluation Matrix.

Executive summary:

-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------...

... middle of paper ...

... |

|Summation | | | |

| |1 | |3.358 |

-----------------------

-Relative price performance.

-Buyer propensity to substitute.

New Entrants

Substitutes

Bargaining leverage:

-Buyer switching cost

Price sensitivity:

-Price/total purchases

-Impact on quality

-Switching cost of suppliers

- Impact of inputs on cost or differentiation

- Brand identity.

- Industry growth

-Investment in technology and restaurants

-Product difference.

-Exit barrier

Suppliers

-Economies of scale

-Product differentiation -Capital requirements

-Cost advantages

Buyers

Industry Competitors

Show More
Related

  • Analysis Of Wendy's Corporation And Bob Evans Farms

    1011 Words  | 3 Pages

    The Wendy’s corporation and Bob Evans Farms are both restaurant companies based out of Ohio. Wendy’s was founded in 1969 and now has over 6,000 restaurants worldwide. On the other hand, Bob Evans has over 600 stores located solely within the United States. Both of these companies will be evaluated in terms of their financial ratios. In order to compare the financial success between the two companies we looked at their 2014 year-end 10-k reports.

    Read More

  • The Success of Dell Computer

    1176 Words  | 3 Pages

    See the attached table (3.2) for the detailed description what parameters influence the suppliers’ powers.

    Read More

  • Burger King Essay

    725 Words  | 2 Pages

    The United States taxes the worldwide earnings of its legal residents. (DEFINE INVERSIONS) However, after inversions, the government cannot impose taxes on most of the non-U.S. earnings of multinational corporations. It is true that some corporate inversions take place due to legitimate, non-tax, and business-related reasons. However, almost all of the corporate inversions, through skillful tax planning (or “legal manipulation,” as I like to dub it), allow U.S. multinational companies to avoid paying significant amounts of U.S. tax—both on income they earned prior to the inversion and on that they will earn in the future.

    Read More

  • Analysis Of Food Inc

    1092 Words  | 3 Pages

    “If you live in a free market and a free society, shouldn’t you have the right to know what you’re buying? It’s shocking that we don’t and it’s shocking how much is kept from us” (Kenner). For years, the American public has been in the dark about the conditions under which the meat on their plate was produced. The movie, Food Inc. uncovers the harsh truths about the food industry. This shows that muckraking is still an effective means of creating change as shown by Robert Kenner’s movie, Food Inc. and the reforms to the food industry that followed its release.

    Read More

  • Burger King Case Study

    2692 Words  | 6 Pages

    The case of Burger King Corporation v. Rudzewicz, 471 U.S. 462, 105 S. Ct. 2174, 85 L. Ed. 2d 528 (1985) addressed the issue of personal jurisdiction and whether or not it violates the Due Process Clause of the Fourteenth Amendment. The plaintiff, Burger King, is a Florida corporation whose principal offices are located in Miami. The defendant, John Rudzewicz, was a resident of Michigan and a principal of a Michigan franchise. Rudzewicz, as a franchisee owner, had been given a license to use Burger King’s name and logo (trademarks) to operate a Burger King in Michigan. The contract between the franchisor and franchisee stated that the franchisor relationship (contract) is under the control of Florida. Other provisions of the contract include required monthly payments of fees and royalties to Miami headquarters, and all major decisions and problems had to be communicated with headquarters. In addition, the franchisee had to conduct business at a leased restaurant facility for 20 years. However, the defendant failed to fulfill franchisee obligations by not keeping up with his monthly payments of fees and royalties that he owed to Burger King in Florida. As a result, Burger King sued for a diversity suit against Rudzewicz in an effort to get back the money that they were owed. Burger King claimed a breach of contract, specifically the “Franchise Agreement”, between Burger King (the franchisor) and Rudzewicz (the franchisee). The case eventually made it all the way to the United States Supreme Court (Case Briefs).

    Read More

  • Mcdonald Case Study

    1587 Words  | 4 Pages

    How should McDonald’s respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonald’s eliminate Ronald McDonald in its ads?

    Read More

  • Peak Sealing Technology: Case Analysis: Peak Sealing Technologies

    734 Words  | 2 Pages

    Threat of substitutes in market as best quality is not always a priority for some customers as they are price sensitive.

    Read More

  • An Analysis of McDonald's

    1731 Words  | 4 Pages

    McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

    Read More

  • KFC (Kentucky Fried Chicken) in China

    1110 Words  | 3 Pages

    KFC is one of the most popular fast-food restaurant chains by the Yum! Brands and fried chicken is what the company specializes. KFC was founded by Harland Sanders, which was later known as Colonel Sanders. Moreover, KFC was one of the first fast-food restaurant chains to expand internationally, including the opening outlets in Beijing, China, in November 1987 (KFC Website, 2013). The fact that KFC was the first Western fast food company in China makes it very challenging to satisfy the Chinese market. Trying to sell the same products or services is a typical approach to most foreign expansion for franchise businesses (Bell, 2011). However, one-size fits all approach is not what KFC chooses to apply for their company. According to Shelman, the writer of the case study regarding KFC’s Explosive Growth in China, key success for KFC China is to change the menu to suit Chinese tastes and style of eating (Starvish, 2011). “One of the lessons I take away from this case is that to ...

    Read More

  • The Intaburger King: The History Of Burger King

    780 Words  | 2 Pages

    Burger King is an American fast food chain that was founded in nineteen fifty-three as instaBurger King. It was originally founded by Keith J. Kramer and Matthew Burns. After running into some financial problems along the way InstaBurger was no more. In nineteen Fifty-Four David Edgerton and James McLamore purchased the company and renamed it “Burger King”. Over the next couple of years ownerships were changed a couple of times to make sure the company was running at its absolute best. Its headquarters are currently located at 5505 Blue Lagoon Drive, Miami-Dade county, Florida, United States. The nineteen seventies were considered the best time for Burger Kings advertising, using short commercials displaying their food that just looked to eat

    Read More

  • The Success of KFC China

    1044 Words  | 3 Pages

    Innovation is an important aspect of business today. It is important for companies to be innovative in order to stay competitive with their competitors. Innovation can come in different forms depends on the company’s objective. KFC, one of the most popular fast-food restaurants by the Yum! Brands, chooses to be innovative for their business model. Although, there is a huge amount of fast food chain available in the global market, KFC found the key to stand out from the intense competitive environment. By expanding the business to China, KFC learned unprecedented success by being different, not by being the same. The company’s business model is all about adapting to the local culture and understanding the needs of the Chinese market. Three main innovative strategies of KFC in China are localizing the menu, understanding the Chinese culture, and hiring local management.

    Read More

  • Mcdonald's Case Study

    1877 Words  | 4 Pages

    McDonald’s USA has been feeding the American society since 1940. Recently, the company has had various issues with people posting on social media as well as questioning the restaurant’s food. Millennials created controversy about what McDonald’s was serving its customers and this showed itself in ongoing negativity between social media, blogs, and news sites. This caused an extreme decrease in the restaurants sales. The tactic proposed was to become more transparent with the public, but the focused audience was “curious skeptic” millennials.

    Read More

  • Burger Fuel Case Study

    786 Words  | 2 Pages

    Now days , the customers so awareness of the fast food industries and its ingredients like no effected, no allergy, fresh, pure and others food which will be available on time in related area. Such sort of features are provided by burger fuel and the government policy of china is also welcoming to the foreign investor. It means the government policy is favorable for the foreign investor and franchisor. For instance, the competitors like burger kings, KFC are there in china. Therefore the burger fuel also enter into the Chinese market thorough the franchise and local partnership. Franchising is a rapidly increasing model for business expansion in the retail sectors like fast food industry and it is going to be making their own market in growing service sector of the Chinese economy in the years to come. The growth of modern retail trade has been the driving force behind it. The old age population are very low in china but the active population is very high at the age group 25-54 years is 47.2% (male 327,130,324/ female 313,029,536). Therefore, the target age group is18-35 years, employed and those people are eager to eat at outside. The burger fuel is also totally focus to

    Read More

  • Burger King Advertisement Analysis Essay

    711 Words  | 2 Pages

    Burger King is a well-known fast food restaurant that tends to post ads that most individuals may find eye catching. This ad is definitely one of them. The way that you might interpret this ad depends on what gender you are and what type of perspective you view this ad. If you were to hear about this advertisement you would most likely assume that Burger King’s target audience are men because of the words chosen. Burger King is advertising a new super seven-inch sandwich. This juicy, flame- grilled sandwich is filled with American cheese, crispy onions and a beef patty topped with a “hearty” A.1 steak sauce. The appeal used in this advertisement is absolutely the need for sex. The quote, “ It’ll Blow Your Mind Away” in large bold font just

    Read More

  • We Eat At Mcdonald's

    1119 Words  | 3 Pages

    McDonald’s is known for its greasy and unhealthy food, but many disagree that McDonald’s is to blame for people, particularly children, being overweight. Schlosser creates this image that McDonald’s is to blame for the escalated weight of people, specifically Americans. In this article, Schlosser ignores the multiple other causes of obesity. Many people are overweight due to health issues and prescribed medications that can cause increased weight gain. Schlosser is so focused on his view of McDonald’s being bad that he does very little to address the other causes and factors for weight gain. Eating at McDonald’s is more about personal choice, parenting and lifestyle issues. Americans choose not to exercise, and they choose to play video games instead of participating in actual sports; they eat McDonald’s instead of healthy and homemade meals. If a

    Read More

More about Burger King External Analysis

Open Document