Budweiser Public Relations Campaign

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A public relations campaign is defined as a number of events that all share a specific goal. A public relations campaign can often help an organization or company with public opinion. In public relations, there are steps to the process as we discussed in the past lesson. The key to public relations includes research, planning, and problem solving. These organizations do their research as to what is politically correct, and what is wrong. Based on the what society thinks is politically correct, these organizations are biased towards it. These organizations want the people to think that what the people want is what these organizations want. The public relations campaign can include gaining an objective, message, and target. Organizations research …show more content…

President Donald Trump as well as a number of United States citizens believe that it is not only wrong to kneel down for the National Anthem but believe it is disrespectful. President Trump has such a strong opinion about the matter, that he recommended those who kneel should lose their jobs in the National Football League or NFL. An example of a public relations campaign can be run by any lager producer such as Budweiser. If Budweiser developed a can on which there was a photo of an individual standing it would cause debate. They would initially do their research and see in which target population would they most benefit. In this situation Budweiser would research which side of the debate would sell their product the most. People who agree with the President and believe every person should stand would buy the product however those in the NFL who kneel during the National Anthem would not purchase the product because the photo would be different from their opinion. This is a clear example because the lager producer is running a campaign shaping the opinion that all individuals should stand by having a photo of an individual standing as their marketing on their

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