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Negative impacts of alcohol
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Every 51 minutes in America, someone is killed in a drunk driving car accident; This adds up to 27 people every day. This statistic goes to show that people around us are either not educated about how dangerous driving intoxicated really is or that they are simply too arrogant to do anything about it. During the 2014 Super Bowl, Budweiser Brewing Company tried to persuade its audience to drink responsibly by evoking emotions using the symbolism of the relationship between a man and his dog when he doesn’t come home after a night of drinking.
Being the nation’s fourth largest beer producing brewing company in the United States, Budweiser is known for their famous commercials. As part of its Global Be(er) Responsible Day campaign, a 60-second
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Luke, the star of the commercial, is seen at the end of the ad greeting his dog explaining to him that he didn’t feel safe driving home after drinking, so he simply stayed the night with his friend. People know that they shouldn’t drink and drive, but they never think of what the outcome of their choice will be. Budweiser tries to emphasize that through the dog waiting up all night for his owner, him wining and pacing back and forth, this is what it’s like for our family members or loved ones left waiting up on us. The author tries to show you that if you choose to not drink responsibly, sometimes their wait never …show more content…
Airing when it did, Budweiser may have been trying to target those drinking that day to ensure they didn’t get behind the wheel after celebrating the game. The audience of this commercial sees a strong bond between a man and his dog that takes place in locations emphasizing the connection between the two, such as, them growing up together, riding in a car, sleeping in the same bed, etc. After telling his dog he’ll be back and leaving with a group of friends, Buddy is left waiting up all night. In the morning when Luke finally returns, he ensures his dog that he’s fine; he felt safer staying overnight somewhere rather than driving home drunk. Budweiser is not just trying to sell their product to the consumers watching their commercial, but instead, they are trying to safeguard that those drinking are drinking responsibly. Ethos is shown when Budweiser makes it known that they care about what happens to their consumers other than just getting their money. They care about the well-being and safety of those drinking their beer. Although this ad did reach a lot of people, those who don’t drink alcohol or beer would have been excluded. They wouldn’t have had a desire to
Man’s best friend. When hearing this statement many people know that it is referring to a dog. But can it also be referring to a beer? Budweiser believes so. In their commercial, “Lost Puppy” Budweiser shows their viewers that not only can your dog be your best friend, but so can their beer. They use many forms of rhetoric to persuade their audience of this. Budweiser does a great job of using pathos to draw the attention of their audience. That is the first step, right? In order to persuade an audience of something, you must first have their attention.
Many people enjoy the new car smell just as much as the actual new car. In today’s society there is a wide variety of companies and different brands to choose from. Companies have to advertise their products in a way that would stand out to the intended audience. The commercial for the 2017 Lexus LC adequately persuades its target audience, which is both male and female teenagers and adults, to take an interest in their product.
Michael Messner and Jeffrey Montez de Oca explain that contemporary beer ads represent a desirable male lifestyle to reaffirm masculinity in a time when men are insecure. Their essay, “The Male Consumer as a Loser: Beer and Liquor Ads in Mega Sports Media Events,” goes on to list the reasons for their insecurities: historic and cultural shifts such as deindustrialization, declining real value of wages, feminists and sexual minorities. They support their main point by providing a window to the past as beer ads of the 1950s depicted a desirable lifestyle that was appropriate for post war style of living. By following the transitions of beer ads from the 1950s to now, we could follow the accepted lifestyles of the times during which the ad was made.
This commercial has a very obvious meaning or wanting to sell their product but also the underlying one such as how they support pro-immigration . It is mainly a pathos commercial since it uses the human emotions to have people gain the favor of the Budweiser brand. As this commercial not only came out at the time of when the country was caught up in the controversy of pro-immigration and non immigration but the ethics and credibility of Mr. Anheuser show to be very mature and
Newcastle Brown Ale launched an advertisement during the 2015 Super Bowl. The audience for this advertisement was people watching the Super Bowl commercials. Since Newcastle Brown Ale is a beer product, the marketing team for Newcastle Brown Ale made a safe decision to air a new advertisement during one of the largest sporting events of the year.
In the year 2001 more then 800,000 injuries occurred in the United States from alcohol related accidents, while more than 40% of automobile crashes were due to the abuse of alcohol (MADD homepage). These overwhelming statistics are just a small piece of the very large puzzle that stuns the nation with deaths every year. For some people, these statistics are more than just phrases on paper they are words that are haunting reminders of the tragedies and losses they have experienced in their lifetime. One such mother was so distraught by the loss of her thirteen year old daughter Carrie Lightner, who was killed by a drunk driver, began the organization Mothers Against Drunk Driving (MADD). On the other side of the country another mother was feeling the same pain as her five and a half month old daughter, Laura Lamb, took her last breath after a drunk driver struck their car. Together these women joined forces to share their sufferings with others in the same situation, while striving to prevent future accidents and conditions such as the ones they had just experienced.
No one can deny that driving drink has caused traffic deaths and injuries. Drunk driving is one of the most frequently committed crimes in the United States, killing someone approximately every 48 minutes. Drunk driving is “A time when humans willingly enter cages of glass and steel that move in such great numbers at such terrific speed, that subtle turn of the steering wheel can easily result in death” (Thomas). What possesses a person to get ...
PepsiCo with almost a 3-minute commercial using Kendall Jenner as the silent communication source, using visual language with all ethnic and race being included using career choices such as a cellist, a photographer and dancer; a song written and sung by Skip Marley “Lions”; not to mention the men in blue was expected to be a hit advertisement by showing it was time to bring the world together as one. To be able to bring peace and understanding to every individual or let it be shown that all people count, not just one ethnic group or race. This advertisement was used to try to defuse the conflict of street protest and the violence that often comes with it, particularly the black lives matter movement. Showing the men in blue there to protect and serve; yet will do whatever it takes to control the ongoing issue at hand. The way Jenner being shown ditching a high fashion photo shoot ripping off her blonde wig, to join a protest and prance around with every nationality with a Pepsi in hand smiling as saying this is what will make the world a better place. The words in the music “we
The commercial described in Scholes composition is a “well-known Budweiser commercial which tells…the life story of a black man pursuing a career as a baseball umpire” (Scholes, p. 620). Scholes feels that this commercial elegantly proves his theory that video texts can hold a viewer captive and control his thought pattern through the use of visual effects, narrativity, and of course, cultural reinforcement. The commercial itself tells the story of a young black man, working as an umpire in the minor baseball leagues, risen from the provinces, having overcome great racial tension throughout his life, who “makes it” as he is accepted by a white manager after making a close call during a game.
PURPOSE: To persuade my audience NOT to drink and drive Every person is accountable for his or her own “right to drink”. Failure to treat this or any “right” responsibly has consequences. The person’s “right” can and should be taken away when the failure to act responsibly endangers others.
sport celebrities in their ads to entice the viewer. Consumers are encouraged to embrace the characteristics of the sturdy, tough, and swift, athlete through the product. Airing their commercials on sport networks makes for an outstanding target market for a merchandiser.
This is a compare and contrast rhetorical analysis paper focusing on a print billboard advertisement and television commercial. The billboard advertisement is centered on a smoking death count, sponsored by several heart research associations. In addition, the television Super Bowl commercial illustrates how irresistible Doritos are, set in an ultrasound room with a couple and their unborn child. The following paragraphs will go in depth to interpret the pathos, logos, and ethos of both the billboard and the television advertisements.
Pepsi is a well known carbonated soft drink that is sold all around the world. With a net worth of millions, Pepsi has featured many famous artists in our society, including the late singer and songwriter Michael Jackson. Michael Jackson, who was already at the peak of his stardom, had partnered with Pepsi for a commercial specifically aimed towards the younger audience who they referred to the ‘new generation.’
Budweiser is targeting young adults in their mid twenties. The party atmosphere of the commercial interests this group of people greatly. This generation is the social decade, always trying to be apart of something and never ceasing to be left out. When the man states, “I love this life”, the company is inferring that Bud-light will make your life better in ways. Twenty year-olds range from mostly college students to college graduates, and every one of them are living the best years of their lives. Hearing the man in this commercial say “I love this life”, interest every one of them
The Budweiser advert is sat in a bar; the drink is a beer and has a