Alcohol Advertisements

Alcohol Advertisements

Television is a powerful advertising medium as almost everyone has a

TV. In this essay I will describe two different television

advertisements for alcohol to compare and contrast the advertisers

techniques, which are: persuasive language, connative images and music

to appeal to consumers.

The two adverts are: Budweiser and WKD.

The Budweiser advert is sat in a bar; the drink is a beer and has a

woman and a man who portray the image of a one-night stand. WKD is a

vodka drink and there are four male friends on holiday having fun,

this portrays the image that WKD is a fun drink to drink. These

adverts are clearly for people over eighteen therefore these adverts

would be shown in the evening time when, parents are home from work

and their children are in bed asleep.

In the Budweiser advert it starts off with a young man and a young

woman talking to each other, giving the audience the thought of a

one-night stand. Whenever a sentence is said, the screen flashes with

the word “false”, and when the can of Budweiser appears on the screen,

the screen flashes with the word “true”. This gives the audience the

thought that Budweiser is the only true drink to drink. This is also

the slogan for this advert, this would give the target audience the

thought that Budweiser is better than any other beers because it is

the only true drink to buy. The music in this advert is club music,

as this is set in a pub this music would be ideal.

In the WKD advert there are four male friends who are on holiday

together, sitting on a beach with each other, one on a towel putting

on suntan lotion and the others sitting on the beach in a row, when

one says,” I love the smell of fresh pork in the mornings”. This would

give the audience the initial thought of pork or that the guy is a

roasted pig! Then later on in the advert another person asks “ would