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Personal Drinking and Driving Essay
The effect of drinking and driving
A personal essay on drink and driving
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Your Task: Review the media you have been given by your partner and work through the questions below. After you are done, discuss your answers with your partner to see if you have the same opinions. 1. a) Who (which company) created this advertisement? Budweiser created the commercial. b) Why do you think they created this advertisement? I think they created this commercial to raise awnsers to not drink and drive, and not not leave your pets side to do something bad (like drink and drive). 2. a). What message is being proposed? The message being proposed is do not drink and drive. b) Does this message represent reality? Why or why not? Explain. Yes this message does represent reality. It explains how people can leave their pets …show more content…
This may benefit people who are planning to go out and party, and remind them to get a safe ride home. d) Who might be hurt or disadvantaged by the message being presented in this in this advertisement? The people that may be hurt or disadvantaged by the message are people who have previously been affected by a drunk driving accident. It also might affect all pet lovers, and remind them how sad it would be for your pet to discover you weren't coming home. 3. What lifestyles, points of view or values are being represented in this advertisement? The lifestyles, points of view or values that are being represented in this commercial are… The lifestyles are people who may often drink or not always have a planned way home. The points of views are from the dog's perspective and also the people around the drunk drivers. The value in this video, is to valuing your life and the life of your pets. 4. Who or what is being omitted in this advertisement? The people being omitted in this advertisement is…. 5. a) What meaning do you get from this advertisement? The meaning that I get from this advertisement is to not drink and drive and have a safe planned ride
The 2014 Chevy commercial is filled with pathos. This commercial is about a girl and her dog, Maddie. The commercial starts with Maddie and her owner at the vet’s office. As the commercial goes on we see how Maddie ended up with her owner and the life they had together. The Chevy commercial connects with viewers emotionally by utilizing nostalgia, the constant presence of Maddie in the woman’s life, and the sadness of the impending death of Maddie.
The first appeal is shown by using logos to give the viewers reasoning to give some donations to animals that are in need of a home. Logos is an appeal to an audience basic on logic or reason. During the opening scenes of the commercial, words flash on and off the screen in between the videos and pictures of abused animals. The first part of the commercial “Every single hour in BC an animal is violently abused” (Sarah McLachlan SPCA, n.d.). This commercial had Sarah McLachlan, a famous singer; she was a supporter for this organization. This
The look on the man’s face when he looks up portrays the emotions that the audience is feeling: shock, joy, and relief. Finally the sun comes back out and the man has both his dog and his horse back at home. There are many rhetorical strategies that Budweiser uses in their advertisement. The biggest being pathos. They use pathos in almost every aspect of their commercial. By changing the lighting, music, and overall relatability they are able to change the audience’s emotions. They also use ethos in their commercial by always reminding you of their brand.
As a car drives by the window, the viewer sees the dog lift his head up and lay it down when he realizes it is not his owner. After this scene, the following words are shown on the commercial, “For some, the waiting never ended. But we can change that.” According to MADD, “In 2015, 10,265 people died in drunk driving crashes… 290,000 were injured in drunk driving crashes.” The next morning the owner walks in through the door and says, “I decided I shouldn’t drive home last night”, this shows how responsible the owner is because he does not want to hurt others if he had drove while drunk. In the background, the viewer hears the lyrics, “I’ll be waiting here for you, when you come home to me…” which supports the fact that the dog has been waiting all night for the owner to come back safe and sound. The next scene in the commercial says, “Make a plan to make it home. Your friends are counting on you.” By having the saying in third person, the commercial is trying to persuade the reader to drink responsibly because there is always someone waiting at home. In the end credits, the viewer sees the famous Budweiser logo with the hashtag friends are waiting. In the bottom of the ad, the Budweiser commercial had the words “Enjoy responsibly” on
It is a melancholy object to those who often frequent the bars in this great country to see those who do not currently share in their fortunate state of being. They are usually alone, observing those around them with great envy, holding the car keys, but worst of all, sober. It is the inopportune being who is unluckily chosen to be the designated driver for the evening. It is always an enjoyable experience to spend hour upon hour pounding back the drinks in a bar. Why limit the fun? Why choose someone to be a designated driver and make his or her night miserable? Why not take the fun onto the road?
Over time the use of alcoholic drinks has become an increasing problem. Budweiser is a company that makes and sells alcoholic drinks. Although they are well aware that the alcoholic drinks can be harmful when they are over used. To advertise their drinks they made an ad that not only advertised the drink but at the same time shows people that drinking and driving is dangerous and not only hurts the people doing it but also others around them.
For this paper, I looked at two ads that I found extremely powerful. The first ad has a picture of a woman who cannot be recognized at all, with a picture of what she used to like in the bottom left corner of the ad. The ad states that “not everyone that gets hit by a drunk driver dies.” Thus revealing the woman as a victim of a drunk driver. The second ad that I have selected was a picture of a parking stall for handicapped drivers. The ad has in bold white letters “Every 48 seconds, a drunk driver makes another person eligible to park here.” These ads are both powerful in their own sense, however, the ad with the victim of the drunk driver strikes me much harder than the one with the handicapped parking stall. Although both of these ads use a strong sense of pathos to get you to feel bad for those affected by drunk drivers, the ad with the picture of the victim has a much stronger effect.
Envisage yourself coming home from an eight-hour shift at work. You feel as if relaxing is a necessity, so you turn on the television to your favorite local news station to catch up on the exposé that all of your co-workers previously knew. While the news was on temporary break, a flamboyant commercial begins to play and once it stops playing, you can’t stop pondering the organization that displayed the indirect advertisement. That commercial enveloped you as a part of its audience. Commercials differ when deciding what rhetorical tools would manipulate their audience to succeed in unveiling their message, and this American Society for the Prevention of Cruelty to Animals (ASPCA) commercial, created by the organization’s creative director, uses
This paper will analyze an ATT commercial according to audience, purpose, context, ethics, and stance. The focus will emphasize the audience which the aid is trying to reach and how they do so.
The advertisement’s target audience is cat owners and cat lovers. Cats are loved by everyone young and old, men, women, and children. The reason it is universally appealing is because cats are easily recognized and are one of the most wanted and easily obtained pets for people all over the world. Cat owners love and cherish their felines’ independent natures. But the humorous depiction of the ad, showing a cat looking for a bathroom and fighting not to pee all over himself in the process, is not only a feline predicament, but one that every human being has faced and dealt with at least onc...
Driving under the influence of alcohol affects reaction time and is very dangerous not only for the driver and passengers in the car but for pedestrians and other drivers on the road. Each drunken driving ad targets different audiences; some may target different age
The first thing to notice is the pathos appeal of the ad, which is made very clear by the use of a dog with large eyes. The paper is filled by a large picture of a dog an animal that for many Americans represents home, comfort, and/or friendship. The large eyes are important because they are often used as the prominent feature to depict cuteness or used by illustrators and animator to convey emotion. The picture when seen as a friend or a family pet may use the Bolded print to evoke a feeling of being beholden for those years friendship or love felt from a family pet. The then becomes more effective if seen multiple times because it can develop into a sense of guilt especially if the smaller print is read and it is stated that they are not
Drinking and driving is a major problem in the US today for many different reasons. Sometimes, it is a problem because people think they can have couple drinks and still be coherent. They think to themselves, “I’m not going far, I’ll be okay”...
Imagine being in a bar with a few of your good friends. Everyone is drinking and having a good time. Your are going to leave and go home, but you friends won't let you because they know the dangers of driving after having a few drinks. Instead they ca ll a cab to give you a ride home. You would be extremely lucky to have such smart friends. Drunk driving is a very serious problem in our society today, but it is becomming socially unacceptable causing the numbers of alcohol related traffic fatalites t o decline considerably.
Many people in the United States enjoy a drink of their favorite alcoholic beverage. It could be a nice ice cold beer after a hard day of work or going to the bar and enjoying a few shots or mixed drinks with friends. Drinking alcohol is a common way to mingle with friends and take the edge off a difficult day. However, there are dangers involved with alcohol since it does dampen the body’s ability to cope with new information. Alcohol becomes a poison to the body when consumed in large quantities. The biggest danger is not to the driver after they become inebriated, but comes to anyone the drunk driver comes in contact with. A sober person can be dangerous just by being distracted, but a drunk driver’s ability to cope with changing situations and distractions is one of the biggest hazards on today’s roads. Some individuals believe that they are not as impaired as what they are led to believe from government ads and the many videos that show what can happen to someone who is drinking and driving. Although, there are many policies in place to advocate against drunk driving, there are those who would endanger themselves and others with their thoughtless actions when they jump into the driver’s seat of a vehicle. Drinking and driving should never be combined because a person who has been drinking does not have the ability to use all mental faculties unimpaired, many people have been killed, injured, or psychologically hurt by a drunk driver, many men and women do not know the difference weight and gender have on the body’s ability to process alcohol, and the financial and legal trouble that is awaiting for those convicted by a DUI.