Bud Light Stereotypes

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Stereotypes In recent times, it has been made clear that there is an established way of doing things that is regarded as stereotypical behavior for members of a corporate organization. The main objective is to create value in the form of profit for its shareholders by consistently being productive and keeping profit as a primary motive for one’s actions (Rathbone, M 2020). It is seen as Bud Light begins to experience a strong response from its consumers as they view the promotional post made by, Dylan Mulvaney, who is a well-known influencer on platforms like Tik Tok and Instagram. Amidst the chaos from the public response, Bud Light changed the focus of their marketing campaigns towards sports and music (Holpuch 2023) which further propagates the idea that corporate organizations are solely profit driven. Descriptive vs Normative …show more content…

Moral egoism and moral altruism (Rathbone, M 2020) defines altruism as “a concern for the well-being of others, without evaluation of the possible benefits for oneself as a guiding moral principle.” This makes reference to what is good for society is the common good as it is good for the community as a whole. When taking the needs of a community into account, the priorities of the business shift from their profit to being an organization that is set in the interests that contribute to and benefit the community where they currently operate. On the other hand, (Rathbone, M 2023) moral egoism is set in the foundation of egoism that illustrates an individual’s actions are set in their self-interest. Moral egoism further describes this idea by conceptualizing the fact that people are more worried about their self-interested desires so businesses will function under the same precept. In the case of Bud Light, they displayed more egoistic characteristics as they began to face resistance from their

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