Bridgestone Case Analysis

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Bridgestone Corporation is a multinational company that specializes in auto and truck parts. Founded in 1931 by Shojiro Ishibashi in Japan, their mission is to serve society with superior quality. They hope to offer the best to their customers, not only with products and services, but also in all of their corporate activities. Their mission, the Bridgestone Essence, is built on the foundation of the following four pillars: integrity and teamwork, creative pioneering, decision-making based on verified on-site observations, and decisive action after thorough planning. Each of these pillars are guidelines to help the company strive towards improving the safety and lives of people around the world. Through Bridgestone’s mission statement, the company …show more content…

They work towards implementing greener business practices outlined in their Environmental Mission Statement, to help ensure a healthy environment for current and future generations. Their environmental statement acts as a shared philosophy that all members of the company anywhere in the world can adhere to as they carry on with their daily activities. By specifically highlighting a commitment to improving the environment, Bridgestone anticipates a heightened awareness to achieve a more sustainable society. The environmental mission statement identifies three areas of environmental progress – products and services, operations, and community activities – and two core strategies for growth – Total Environmental Advanced Management System (TEAMS) and environmental communication. By outlining these areas and strategies, Bridgestone is able to focus on three objectives: to value natural resources, to reduce CO2 emissions, and to be in harmony with …show more content…

After the tires are removed, they are usually thrown in landfills. Bridgestone-owned retail stores have been recycling used oil and batteries from automobiles and recovering more than 10 million tires across the nation from landfills. These tires can be reused in rubberized asphalt, construction, tire-derived fuel for energy, and more. Bridgestone’s manufacturing facilities in South Carolina, North Carolina, Tennessee, and their Americas Technical Center in Akron, Ohio achieved zero waste to landfill. In January 2014, Underwriters Laboratories’ (UL) also specifically rewarded the facility in Wilson, North Carolina the claim validation for zero waste to

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