Brickel And Barker Case Study Summary

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The possible merger of client data might suit the 3 business owners well. For the most part each owner does most of their business at different times of the year. Because of the seasonal difference it lessens the chance of competition between the 3 since they are all in the same industry of property rentals. Barker’s need may differ slightly from Bickel and Baker because of the added apartment segment, but the overall theme is the same. Barker’s business is mostly in the Winter, Bickel’s business is mostly in the Summer, and Baker’s is primarily in the Summer and Fall. Since all 3 owners work with vacationers, for the most part their strategies will be fairly similar with a focus on differentiating themselves from one another and other competition.

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