Bobbi Brown left her brand in 2016, but her legacy and goals continue to be upheld. In January 2018, John Schnatter of Papa John's stepped down as CEO, he will remain a chairman of the company. Carolina Herrera gave up her role as Creative Director in February 2018, she has plans to still be involved as a brand ambassador. While there are a lot of business leaders who have stepped down from companies over the last two years, it was difficult to find B2C brands with leaders who were the face of the company at the time they stepped down. It was even more difficult to find cases where the transition was successful. After searching extensively through recent news and press releases, we were only able to come up with three case studies fitting the requirements of this request. Each brand was chosen based on their success and popularity. Please dive into our findings below: BOBBI BROWN COSMETICS Bobbi Brown left her namesake makeup brand in October 2016. On ABC's podcast, she describes leaving as a …show more content…
decision with 'no bad feelings.' According to her, "I go forward, you know I left because I didn't like my day to day.” Although Estee Lauder had purchased the company in 1995, Bobbi Brown still served as the CCO while at the company. The company put out a positive press release stating that, "The Estée Lauder Companies is grateful for and proud of the transformative role Bobbi has played at the brand, at the Company, and within global prestige beauty." They also still uphold her goal and legacy of the brand. It is apparent that this was a successful transition because as of February 2018, Bobbi Brown Cosmetics is still considered by Investopedia as one of the top 5 companies owned by Estee Lauder. PAPA JOHN'S PIZZA John Schnatter, founder of Papa John's stepped down as CEO on January 2018. He gave no reasons for leaving, however, he did state that he will stay on as chairman and “pursue his personal passion for entrepreneurship, leadership development and education.” The company's press release mentions that, "In his duties as Chairman and founder, Schnatter will continue to champion the core principles that led to recognition as the industry leader in product quality and customer satisfaction." According to Forbes, "Schnatter, 56, built Papa John’s from scratch." Since this transition was only recent, it is hard to determine its success. However, the fourth quarter sales and outlook for 2018, released in February 2018 suggest that things look promising for the company. North America sales increased by 0.1%, and there were 98 international net openings. As stated by the company's new CEO, Steve Ritchie, sales in 2018 are expected to keep going up, based on improvements that are underway. CAROLINA HERRERA On February 2018, Carolina Herrera stepped down as the Creative Director of her brand.
Since she created the brand 37 years ago, reports claimed that she was retiring but she disputed this by stating that she was only 'moving forward.' However, she still plans to be involved as a 'Global Brand Ambassador.' She expressed that she was "thrilled with the evolution of the company over the past 37 years…There is still so much opportunity and I look forward to continuing to represent this house and our projects all around the world." She appointed Wes Gordon to take on her role as Creative Director. Herrera's final show was filled with love. As the Washington Post describes it, "Herrera emerged to a standing ovation and sustained applause...After taking her bows, Gordon emerged from stage right to present her with dozens of red roses." Based on Herrera's support of the new Creative Director, Wes Gordon and of the company, it looks like this transition is on track to be a
success. CONCLUSION We gathered three case studies of 'consumer-facing' brands that went through a successful leadership transition within the last two years, when the company leader was the "face" of the brand. They include Bobbi Brown, Papa John's, and Carolina Herrera.
This article from the Harvard Business Review was an intriguing piece on how an established organization has to change their mindset in order to change their organization. Campbell Soup Company has been a heavyweight in the food industry for over 145 years. The article portrays how Campbell Soup began to fall behind its competitors and needed to change. They did this in two very important ways. Decision making and courage were the two aspects of the company that they changed in order to grow within their industry.
instant she became a familiar face of many and her products still stock the store’s shelves.
Maria Peevey has become one of the most successful entrepreneurs of this century. Her company SimplyShe was featured on famous television shows such has Oprah Winfrey, and CNBC's How I Made My Millions. She achieved over 50 million dollars in annual earnings by striking up business relationships with mass marketing retailers such as Wal-Mart, Target, Ross, and PetCo. Maria is the market leader in pet products with 20 plus brands and partnerships with both domestic and international retailers .
One of the most successful female entrepreneurs in recent American history was Mary Kay Ash the founder of Mary Kay Cosmetics. How do you know when you have become a top-earning consultant for this billion-dollar industry? Simple you get the use of a pink Cadillac, for Mary Kay Ash pink was the color of success. She used it everywhere, from the packaging of her products to decorating her office.
This case study demonstrates a young woman leader, Toby Johnson, who used to serve in the military as a pilot and attended Harvard Business School, joined PepsiCo’s Leadership Development Program (LDP), and was working in the management team at the Williamsport plant. She determined to forge ahead, and led the plant to achieve the Level 3 CI and also won the Doolin Award, which the Williamsport plant had never achieved before. The problem that Johnson encounters currently is that if the plant should continue to forge ahead and achieve the ultimate Level 4 CI, which will cost huge amount of money and efforts with the risk of her sudden leave of plant.
The study of Juvenile delinquency and the theories pertaining to it are vital for several reasons. In order to more effectively engage with youths and foster positive behavior and schemas, the individuals must first be understood. The study of theory provides a means of understanding adolescents and the factors that lead to or detract from delinquent behavior. In the case of juvenile delinquent, Jordan Brown, theory helps to provide insight into why an eleven-year-old boy murdered his stepmother.
While stripping Cardi got the world’s attention through social media. She soon realized this was her way to prosper. According to Cardi B Biography, “Cardi soon grew to success starting in 2015 when she appeared on VH1’s reality show Love and Hip Hop”. While being on the show for a while, Cardi’s music life came more of a big deal. Leaving the show in 2017 “ she released her No. 1 single "Bodak Yellow" through Atlantic Records, and she followed with her debut album in April 2018. “
...e world. This spectacular woman will never truly die. She was too influential and touched too many to ever be forgotten. Her name and her memory will continue as long as there is someone who lives for fashion.
Brand Image: When CEO Rosemary Bravo revamped the brand image, hiring new designers who took the signature plaid from raincoats to bikinis. She injected new life into the brand.
Citigroup’s fortunes continued to blossom during Sandy Weill’s tenure and even during the market downturn in 2002. On October 1st, 2003 Chuck Prince replaced Sandy Weill as CEO of Citigroup and for the next several years successfully continued to grow the business and achieve record profits and earnings. Citigroup’s stock continued ...
“Leading Change: Why Transformation Efforts Fail” is an article written by John P. Kotter in the Harvard Business Review, which outlines eight critical factors to help leaders successfully transform a business. Since leading requires the ability to influence other people to reach a goal, the leadership needs to take steps to cope with a new, more challenging global market environment. Kotter emphasizes the mistakes corporations make when implementing change and why those efforts create failure; therefore, it is essential that leaders learn to apply change effectively in order for it to be beneficial in the long-term (Kotter).
...n since June 21, 2012. He became CEO in June 2010. He became a director of Rite Aid around June 2009. He joined Rite Aid in 1999, getting to serve in many positions such as CFO, CAO, and Senior Executive Vice President during his tenure. Standley is also Vice Chairman of the National Association of Chain Drug Stores Board of Directors and also serves on the SUPERVALU Inc., Board of Directors. (Management Team)
Schultz, Howard, and Joanne Gordon. Onward: How Starbucks Fought for Its Life Without Losing Its Soul. New York: Rodale, 2011. N. pag. Print.
BR was sold to Delta Foods in 1996 for US $2 billion. At this time, it was one of the largest fast-food chains in the world generating sales of US $6.8 billion. DF purchase of BR brought in a new cultural paradigm. DF is an individualistic, aggressive growth company with brands they believe are strong enough to support entry into new overseas markets without the need for local partnership. The DF strategy is one of direct acquisition and JV’s were not part of their strong suit. DF strategic implementation is based on hiring local managers directly or transferring seasoned managers from their soft drink and snack food divisions. The DF disdain for JVs is clearly reflected by their participation in only those JVs where local partnering was mandatory (e.g. China) to overcome regulatory barriers to entry. JVs had been the predominant strategy for BR which was unlike the DF outlook. Terralumen’s strategy was misaligned and out of sync with the DF strategy. This was unlike the complementarity that existed with BR’s strategy. This misalignment began to affect the JV relationship that had worked well with BR in the initial years. The failure of Terralumen and DF to recognize this fundamental cultural difference between their operational strategy styles i.e. Individualistic and Collectivism leads to their inability to proactively create steps for better alignment in the early period after acquisition, creating uncertainties and difficulties for both corporations. There is a lack of communication and virtually absence of trust between two new partners. DF appeared to be flexing its muscles in the relationship and using a more masculine approach compared to Terralumen’s more feminine approach. Both the corporations are strategically involved in a complex situation where they appear reluctant to address the issues at stake and move ahead together. The DF strategy of
In early 2006, it was rumored that Middleton intended to found her own mail order company, selling high-end children's clothes. After a key investor stepped down, however, she decided to hold off on this plan. [2] In November 2006, she accepted a position as an assistant accessories buyer with the British clothing chain Jigsaw.