Black and Blue Analysis
The public service announcement Black and Blue created by The Salvation Army is designed to bring awareness to abuse and inform victims that help is available. This image, while eye-catching to someone who has endured abuse, is also directed towards people of all ages, including technologically inclined young adults, who may have not had experience with it. The main idea of this image is to alert its viewers of the commonality of abuse, and expose how easily it can go unseen. Black and Blue is an impactful PSA that succeeds in its mission to bring attention to assault in its tactful applications of visual organizations, allusions, and appeals to emotions.
First, the arrangement of the woman on the area of the image makes it one of the first components seen. The centralized location of the woman draws the reader’s attention almost
…show more content…
immediately as the main focus with the words as an afterthought. By using a grayscale color for the background, the color of the woman and her clothing emphasizes the idea that the poster is organized in such a way that she be seen at first glance. An additional element of well executed organization that this poster meets is the style of text within the image.
Traditional style font allows for easy reading in a short amount of time. The traditional font is also presented in a clean, contrast color of the gray background. Nearer to the bottom, as the color scale gets lighter, the choice in color of text is adjusted to continue the readability. Lastly, the size of the texts directs the viewer through the information as intended to be perceived. Larger text such as the “Why Is It So Hard To See Black and Blue” heading is light colored lettering on a darker portion of the background, immediately followed by smaller white text insinuates that the reader first refers to the heading, and moves along secondly to the inferior sized text. The last piece of text seemingly blends into the background almost unnoticeable creating as an afterthought for those who want additional information and miniscule logos of places that offer help. The size and color of an easily readable font are executed effectively, directing the reader from one line of text to the
next. Next, The Salvation Army includes an allusion of the “white and gold or black and blue” dress debate. By appealing to teenagers and young adults through recent social media crazes is to begin educating them at a young age to recognize and report signs of assault. The PSA acknowledges the allusion in the title and the way the woman is clothed. Not once, but twice the allusion is referenced confirming that neither is just a coincidence, but another strategic element to appeal to audiences of all ages and backgrounds. Lastly, the woman (which is the most dominant element) evokes feelings of pity and sadness in the audience. Authors and creators often include emotional appeals to draw their audience in, and keep them interested out of guilt. The element which gives the viewers a sense of pity and guilt is the purple and blue bruises on the legs and eye, and a busted lip. With the textual contents given, people can infer that this woman was not in a car accident nor did she fall down the stairs. Therefore, given the context of the poster, readers may confer that the markings were the result of an assault. The effectiveness of this creator’s appeal to emotion was successful in the collection of an audience. Final analysis indicates that The Salvation Army created an effective public service announcement meant to inform and educate audiences on the truth of assault and abuse. Visual organization of images and texts, enticement of pitiful feelings, and reference of social trends join together to call attention to the problem, and identify organizations that provide help to victims, and accept help from those who are willing to assist victims.
The portrait of the boy has a frontal vantage point with his body centered and balanced on at all angles. This shows the expression on the boys face and the size of the boys body, which is important to the title of the work. When looking at the photograph the eyes are immediately drawn to the boys face and grin.
The right side is almost purely white, with blue and gray shadows; the rest of the body is black, dark brown, and navy. The profile of a white woman obscures the left half of the black face, facing to the right of the piece; her hair is in a large braid and she wears a simple pearl earring. The black woman has long, flowing, bright blue hair, as well as full red lips. The black woman’s body has a rose over it, and the white woman is wearing what looks like a straw bikini; the figure is wrapped in a thick rope from the waist down. The stark contrast between the white and black meet with a definitive line; there is no blending between the two colors, which amplifies the feelings of separation and difference between the two halves of the woman’s
Her very warm outfit gives the picture a sense of emotion that can affect the audience outlook of the perfume on oneself. The lighting filter emphasizes shades shown by the product notifying that this is the best a woman can receive. The lighting looks to be coming from the sun angled downward on the woman and, the field of flowers colors’ blends in to give the flowers a more delicate look as women would look at them. The flowers’ colors have similar warmth matching the lighting. If the colors were to be an off color not matching the lighting, the photo would lose its focus of the warm tone the advertisement is bringing because of the different tone the color brings. The lighting on to the flowers causes the flowers to pop out more than other items due to the slight color difference; this pop out affection connects to the perfume name “poppy.” The lighting makes her stand out, making her the overall focus. The audience grabs an idea of how the flowers smell and wants to be involved in the peace that her body language portrays. The woman when wearing this perfume receives that power but still have a gentle image. The lighting being her power, which causes her to stand out, gives the audience a reason to receive the strong light in their life also. Women are expected to be loving and peaceful people to maintain an image for society, but also wants to have a powerful structure, however it’s hard to not be perceived as overly dominate woman living up to myths , that a good life consists of buying possessions and our body is not good enough toward
It appeals to the emotions of people who feel domestic violence is wrong and persuades people to want to speak up and end spousal abuse. The picture comes from a credible organization that helps battered woman and children find safe homes away from their abusers. It reaches out to the logical side of us by stating that, “When he controls your life, it’s no longer your life.” With the lighting and the overall feel of the Ad, it shows how dark domestic violence is. Overall the entire ad is successful and clearly shows what the ad is trying to raise awareness
Between 22 to 24 second, the landscape changed to a crystal blue sky, where “And Dior Created Woman” was printed on top in pink with a little chubby but cute font. By 25 second, right after “And Dior Created Woman” in pink displayed, the first-woman-on-earth Daphne Groeneveld finally came into the picture, reflecting to the title on Dior had created Daphne Groeneveld, who is one of the icons in the fashion/model industry. This is the initial symbol that holds the meaning of the products a woman uses give the definition of herself. By looking at the statement, which means Dior brings a woman into existence. It is definite that there are many things that make a woman a woman rather than Dior. Women do not need Dior to exist, but Dior needs women to come to life. Dior is making a strong statement on the fundamental reason why woman even exists which is unrealistic; and at some point, offensive. Pink is the universal color that symbolizes women at all times, even though many people agree that we should not let a color to define who we are; advertisers continually reinforce the color match of gender. The chubby-cute font can suggest that the innocence of this first-born woman, and she could do everything freely because that is how babies
Vivid details in the animals and the bare woman’s body are powerful and the realistic features mixed in with the surreal qualities make the experience of viewing the artwork inviting and quite entertaining.
Then, Egyptian hieroglyphs of a women and her children are shown, which acts as a symbolism for the beginning of civilization and the importance of women at the time. Then, painting of a 15th century man is shown up front, while a pregnant woman, most likely his wife, sweeps a banana peel off the floor behind him (a banana from which he had just eaten). This image shows the subordination of the woman to the man at the time and is also comparable to the roles men a...
Every year The Salvation Army helps about 30 million people each year. They help millions of people provide shelter, help disaster survivors, overcome poverty and many more other ways to help the world become a better and more unified community.
The wife is towards the bottom of the frame showing her lack of importance and especially her vulnerability. She has no idea what her future entails and its a mystery of what her husband actually does. He is a man of power and perhaps the position of him in the frame, the top, is showing that power and dominance.
...ngs [are] leaning against the wall”, “the vases [are] on the floor”, “the fireplace [is] in the corner”, “the love seat [is] against one wall” and “the peach couch [is facing] the window”. Therefore, at the end of the description, one, inevitably, feels a sense of familiarity with the living room as well as the narrator. As the narrator changes perspective, the audience respectively adopts the narrator’s point of view and sees and experiences events as she sees and experiences them. The same attitude, repeats in introducing the girls via the photos, as the narrator does not find it adequate to merely name the girls, she points out to their specific place within the photo. As if the reader is holding the photo, she indicate “the one to the far right is Manna”, Yassi is “the one in yellow, bending forward and bursting with laughter”, “I am the one in brown”. (p. 4)
We live in a society where the poor are ridiculed, and are not given the help they need. However, thanks to the many charities helping for no reward of their own, they get to live a better life. The Salvation Army is a not-for-profit organisation who are motivated by the love of God to preach the gospel and meet the need of humans suffering in His name. “Here in the Australian Eastern Territory, our mission is to save souls, grow saints and serve suffering humanity.” It is because of this that I believe the Salvation Army deserves the title of Charity of the Year.
At first glance of the painting, there are many things that grab my attention. The first thing being the odd figure of what looks like a woman; her body is composed of different shapes and lines. It almost looks like half of her face is joined with the face of a different woman. I see the woman holding a large mirror
Emotional abuse unlike physical abuse has proven to be a lot harder to prove, pinpoint and therefore convict (Mullender,1998). Domestic abuse has serious consequences regardless of form or situation, and can seriously harm those individuals who fall victim to it both physically and psychologically. In order to prevent and put a stop to the domestic abuse, it is important to have a clear understanding of all forms of domestic abuse. Prevention and awareness campaigns despite existing have been sparse in relation to the emotional form of domestic abuse until more recently adverts have been developed which not only focus on emotional abuse and other forms of abuse but they are also being focused at a younger audience.
One of the oldest organizations who assist those who are homeless is the Salvation Army. “The Salvation Army is not purely a charity but also a Christian church, founded in the U.K. in 1865 on mainline Methodist principles” (Giles, Matt. New York Magazine.) Although the Salvation Army is well known for volunteers placed around town with bells and red kettles, accepting donations from others. “Day-to-day, it runs drug-and-alcohol rehab programs that are free. During emergencies — hurricanes, earthquakes — the group deploys units of its soldiers and volunteers to feed and support victims and also offer counsel and prayer” (Giles, Matt. New York Magazine). The biggest impact that the Salvation Army has on a day-to-day basis is it’s drugs and alcohol
Variety of women are physically beaten by their husbands every year, without any reports to police or hospitals fearing of arrests and charges. The National Coalition Against Domestic Violence Statistics presumed that, “For the small number of cases that do get reported, on average, a woman will be assaulted by her partner or ex-partner thirty-five times before reporting it to the police” (“Domestic Violence Statistics” 1). Celie, the narrator of The Color Purple, was raped and beaten by her stepfather at young age. Considering Celie’s young age, she wasn’t able to explain to her sick mother of how she was being raped or the expectance of her stepfathers kid. “She ast me bout the first one Whose it is? I say God’s. I don’t know no other man or what else to say,” explains Celie in The Color Purple (2 bk.). Only 25% of physical abuse and 20% of rape towards women from their spouse have been reported to the police (“Domestic Violence Statistics” 1).