Big Mike's Case Study

991 Words2 Pages

Conclusions/Recommendations
Big Mike’s biggest strength is their prime Myrtle Beach, SC location. The Myrtle Beach area plays host to over 13.1 million visitors each year. Big Mike’s is centrally located just a few blocks from the Atlantic Ocean and Ocean Blvd. Another strength is that Big Mike’s offers a unique menu of homestyle soul food with low prices and little competition in the Myrtle Beach dining market. Big Mike’s menu features “comfort food” and the restaurant attracts a loyal local following plus visiting “foodies” who are looking for a unique experience and local flavor. Big Mike’s is famous for their Blue Plate Special, their Mac n’ Cheese and the owner Mike Chestnut is known for his delicious collards. His nickname is the “King of Collards.” Therefore, we have the following recommendations for Big Mike’s Soul Food.
Social Media & Website
Big Mike’s is already highly rated on the travel websites and reviews for Big Mike’s on Tripadvisor, Google and Yelp are 4+ stars. Their Facebook page has over 2000 followers and well over 3000 check­ins. Big Mike’s should monitor these sites to learn more about …show more content…

In conclusion, Big Mike’s location and reputation for serving delicious soul food in Myrtle Beach along with low prices is their winning combination. The recommendations we have provided should give Mr. Chestnut several ideas that he can incorporate into his own marketing plan.
Marketing Plan Budget & Timeline
In order to bring a low-cost menu and an excellent value to the consumer, Big Mike’s must keep variable costs as low as possible. Therefore, we have recommended this efficient marketing budget for maximum impact. We recommend Big Mike’s promote through social media and their own website and use the marketing, graphic and design services of the local creative

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