But social-media data are fundamentally unstructured—that’s what makes it so fascinating and so hard to evaluate. There is no tagging structure that allows us to make sense of social-media data through systematic tools. We already know that any effort at scrutinizing this data on a social scale is not even plausible. Gone are the days when we could hire a college student to watch a Twitter feed and retort to consumers in real time.
What are the Advantages of Big Data?
Big data technology deals noteworthy contributions yet also delivers amazing challenges to World Wide Web growth. The big data exploration progresses have resulted in economic forecasts such as advanced decision-making in key development areas like that of health care, employment, economic throughput, crime, security, and natural disaster and reserve management
The proficient study can result to firm decision making and therefore better tenacities can mean greater operational proficiencies, cost reductions and decrease risk. Just like several new information technologies, big data can fetch about tremendous cost cutbacks, widespread advances in the time essential to perform a computing task or fresh product and service assistance. Like traditional analytics, Big Data can also support business decisions. The technologies and perceptions behind big data permit organizations to attain a variation of objectives. Let’s know the reasons why we should explore big data with social media analytics.
Here are the benefits of properly managing big data in marketing:
• Describe root causes of adversities, concerns and flaws in near-real time, probably saving billions of dollars early
• Create retail coupons at the opinion of sale depending on the customer’s present and past pur...
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...business applications, unstructured text documents, email, video, audio, stock ticker data and financial trades all comes in dissimilar types of formats
Reason 4 Social Media Analytics and Variability. Social Media data paths can be highly irregular with periodic peaks. Such data loads from what’s trending in social media, concerned with unstructured data are even more perplexing to manage yet interesting to explore.
Reason 5 Social Media Analytics and Complexity. Data in Social Media originates from numerous bases. It is a great test to undergo the diverse processes like linking, corresponding, connecting, correlating relationships, orders and multiple data connections. This is how complex data can be and if not coped properly, they can spring out of control.
It is completely essential to discover more about discovering Big Data with social media analytics.
Big Data is characterized by four key components, volume, velocity, variety, and value. Furthermore, Big Data can come from an array sources such as Facebook, Twitter, call
Consideration of advances in big data technology has shown that it has potential to enhance the government’s analysis capability in areas such citizen-centric service delivery. It is evident that big data also provides insights into social networks and relationships as well as allowing for the development of predictive models for a number of applications. Of interest more broadly to agencies, big data analysis may provide profound insights into a number of key areas of society including health care, medical and other sciences, transport and infrastructure, education, communication, meteorology and social
36 Ma Jian-guang,JIANG Wei, 2013 : The Concept,Characteristics and Application of Big Data pp 7-9
Social media is a powerful tool, it offers an online medium that has the ability to bring millions of individuals together daily. Due to instant connections available through social media, information is moving faster than it ever has before. The American Marketing Association found that in 2015 there were 1.96 billion social media users with an estimated 2.44 billion users to be in 2018 (“ Number of Social Network Users Worldwide). Politics is one topic that users of social media can not stay away from. Networks such as Twitter and Facebook have been mediums for the discussion of politics for years.
In today’s society, technology has become more advanced than the human’s mind. Companies want to make sure that their information systems stay up-to-date with the rapidly growing technology. It is very important to senior-level executives and board of directions of companies that their systems can produce the right and best information for their company to result in a greater outcome and new organizational capabilities. Big data and data analytics are one of those important factors that contribute to a successful company and their updated software and information systems.
Big Data is a term used to refer to extremely large and complex data sets that have grown beyond the ability to manage and analyse them with traditional data processing tools. However, Big Data contains a lot of valuable information which if extracted successfully, it will help a lot for business, scientific research, to predict the upcoming epidemic and even determining traffic conditions in real time. Therefore, these data must be collected, organized, storage, search, sharing in a different way than usual. In this article, invite you and learn about Big Data, methods people use to exploit it and how it helps our life.
Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms
This world as we know is heading towards a more virtual era, where everything we need to know is under the palm of our hands. We have many devices such as smart phones, tablets, computers, which gives us access to an infinite amount of information. This virtual life style we are becoming accustomed to introduced us to social media. An increase amount of interaction is being built between known and unknown users from all around the world. Social networks such as Facebook, MySpace, twitter, and even tumbler have become an everyday routine of our daily lives. In this modern society, all these social media websites have brought about a significant amount of impact in many of us. It has really influenced its users on how to conduct their lives.
The impact of Social Media on Society Technology has come a long way from its existence till today. In today’s modern world, people are surrounded by technology everywhere. In the present, people are surrounded by disrupting technologies every day. Today, innovators are always creating new technologies that will make an impact on the daily lives of millions. Technology has made the lives of many people easier.
Social media has become a major epidemic in today’s society. According to millions of people have signed up on social media websites, allowing their basic information to be shared with the world wide web. Two of the biggest social media websites today are Facebook and Twitter. The new generation tends to use Twitter over Facebook, the older generation prefer Facebook over Twitter. Though Facebook and Twitter serve the same purpose and have many similarities, they both differ in many ways.
Social media is pertinent in use of communication throughout today’s organizations. There are many social media platforms that allow organizations to convey communication to potential consumers, stakeholders and the public. “It is essential for leaders to integrate these technologies and seek the best way to use social media and networks to the advantage of the business” (Billington, 2012, p.1). Business owners find that keeping up with current technology trends is essential in having a competitive advantage in the market place and having a strict set of standards and strategy is important in quickly adapting to social media trends.
Social media start as a very personal tool for users to communicate with their friends and closely related people. Soon after, business area have also take the advantage of this innovative way of exchanging information.
As According to Verma and Mani (2002) analytics can contribute in accompanying your enterprise technologies into a social networking era, Big Data and CRM to crack down on financial offenders. Verma and Mani (2002) highlighted that the increasing number of mobile devices and social media platforms are bringing significant transformations in the world of business including the insurance sector. The opportunities offered by this landscape for insurers are vast. The myriad of social networks and communities enable insurers to connect with their customers in a more efficient manner, which in turn aids contributes towards brand equity, customer acquisition, and retention.