B2B

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Recommended: The most important difference between B2B and B2C marketing

While both B2B and B2C have certain similarities there are a few key differences between the two, they are as follows: 1. Business jargons can be used effectively on B2B platforms, but on B2C, the simpler the better to make it more relatable to the consumer. Simpler buzzwords are more appreciated in B2C. Eg. 1 : B2C advertisements are very simple in clear in terminologies like Lifebuoy’s Tandurusti ki Raksha karta hai Lifebuoy” which clearly defines the benefit of the product against using a B2B jargon like “Market segmentation” Eg.2 : Maggi Pichkoo’s “Its different” vs. B2B jargon “Competitive advantage” Eg.3 : Dove’s “Real Beauty” vs. B2B jargon “Targeting” 2. Expertize and efficiency might be the driving factors for a B2B purchase whereas the purpose of a B2C purchase may be entertainment. The B2B purchase process tends to be logically driven, while consumer choices are usually emotionally driven. Eg. 1 : In B2B(EPC sector) a business may select the most suitable contractor based on his past experience credentials and expertize along with the commercial offer. But in a B2C a consumer might buy a music CD because he or she likes the artist. Eg. 2 : A decision to purchase a software package or IT support may depend on who wins the tender by being technically and commercially compliant but in B2C a consumer buying a Windows 8 license may do so because he/she has been using a windows OS on their desktops since childhood and thus the trust factor is enough to convince the consumer to make the purchase. Eg. 3 : A pharmaceutical company form a JV with a strategic partner to improve its expertise in the business. While a direct drug sale at the chemist depends on what the trusted family doctor prescribes. 3. Lengthy and highly d... ... middle of paper ... ...f fully integrated modules, which covers all aspects of the B2B business. 3. MSP / Primavera Both Microsoft Project (MSP) and Primavera are used for project management and project planning. The basic difference between Primavera and MS Project is that MS Project is a file based software whereas Primavera is a Database software 4. Marketing automation Marketing Automation an extension of customer relationship management (CRM) and it focuses on segmentation, definition, tracking , and scheduling of marketing activities. It makes the marketing activity much more efficient and time saving. 5. Big Data Big Data not only involves collection of large volumes of data but also involves the aspect of harnessing relevant data and analyzing it to enable Smarter business decision, New product development and optimized offerings, Time reductions, and Cost reductions making

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