Best Buy Marketing Strategy

Krista:
I, think the purchase of an IPAD is a great idea to try to eliminate some of your other electronic devices. A house or table can get quite cluttered up with too many devices. The only problem I may see in the near future is the fact that more than one person may want to use the IPAD at one time, so you might need to eventually purchase more than one.
I, believe that purchasing your IPAD at a large retailer will definitely be a positive customer service experience for you, as well as them being able to offer you certain promotional spiffs. Being a larger conglomerate they are able to offer promotional spiffs, and they are able to have a department that specifically handles product warranty issue. To me these are two good reasons why I would want to buy my product from Best Buy. I just recently purchased a laptop from them and was very happy with their service, and would recommend this store to anyone I know. I associate Best Buy's identity with good service, and special spiff promotions.

Since, Best Buy is a large chain it can afford to offer a discounted price, software included, product support, and still be able to make a decent profit while doing so.

Since, they sell in volume they make up for the discounts they hand out by the number of people that buy their product. Best Buys identity includes the sell of their product for a lesser price, and more features.
Promotion of Best Buys identity is far easier because they can afford far greater resources that can reach more of the population. When running their promotions, the promotions are offered to all across the board creating a larger customer database.
The process in which Best Buy supports its products is the assurance that they are there to offer a good product, with excellent product support. Between these two items Best Buy keeps the customer happy. Customers do not get stuck with an inferior product, and if their product does break Best Buy will take care of it in a prompt

fashion.
I, agree with you on the proof of the IPAD product. It has been around for many years, people enjoy its use, and for these reasons it still is a popular product. Since, it is such a popular product Best Buy chose to keep it as one of its products it offers to its customers.
The people involved with a product such as the IPAD are the people the public comes in contact with. It is the salesman, it is the cashier, it is the warranty desk, it is Best Buy the place where they buy the product. All these people have an impact on the identity of the IPAD. Purchasing a product is quite important, yet how the product is being represented is just as important. I know that I have declined a sale of an item I really wanted to purchase because the salesman was rude.
If you were to chose which of the seven P's was the most important aspect of the IPAD which one would it be?
I enjoyed reading your post, and appreciate the opportunity to respond to it.

Regards,

Ingrid GMT Rohde