When purchasing on the Topman website; to proceed to the payments section, the customer needs to register. Whilst registering; there is one section which asks the customer what they are hoping to gain from Topman; using a tick box method. This gives an opportunity for the brand to collect data. Once the customer uses their log in details, there is a personal welcome greet which includes the customer’s names. Thereafter; will receive a confirmation email for the order and later on will receive a marketplace email; asking to fill out a short survey on the experience.
With the data collected from the customers’ login; it is simple to collect the data to use as a strategy in individualising the offerings of Topman to meet the needs and values
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They also sell through Debenhams, a department store, which often attracts a new type of consumer. Recently, Arcadia group have been globalising as a brand, and now Topman offer product to an overseas market in America, Australia and across Europe.
The pricing strategy is always made affordable for their target audience who have little disposable income; however with it being the most popular high street store for young males, it means prices can be higher than its competitors.
Topman continue to produce the same portrait-style marketing campaigns to carefully show items of clothing and demonstrate outfit ideas. The campaigns are shown on big boards in store, magazines and across the internet. Topman rely heavily on social media for promotions, however there is room for improvement. With student offers and deals, they manage to secure more sales. A lot of big cities take part in a 20% off day whenever the student loan is
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Customers want to understand more than just your product; they also want to focus on the shape and form your business will take. At Topman they are committed to maintaining customers’ privacy. Topman will notify their market by updating the statement on their website; under policy, if they made changes.
The brand will ask the customer their name, telephone number, home address, email address and age for competitions, sweepstakes, or newsletter sign ups. When a purchase is made on the site, they also will ask for delivery address, and payment method details. Topman states that they may obtain information about the customer’s usage of the website to help them develop and improve it further through online surveys and other requests.
Customer data will enable them, and their processors, to fulfil the order, to notify them about important functionality changes and for statistical or survey purposes to improve this website and the services to the customers. Topman may also send customers from time to time (by email or post) information about products and services and details of promotions and special offers from Topman. If consumers chose to opt out of this service, they offer a range of ways in which they can inform Topman about their marketing preferences. In assessing their request for goods or services, they may
Products can be sold out quickly, which indicates that Topman has high sales and the profit made is also higher. People can also gain the latest information by accessing the website. Topman provides delivery service for its customers who purchase its products online and Topman makes sure that the products are delivered to its customers on time. This makes shopping accessible to everyone including the international customers and indirectly gain the customers trust with its best service. From the website alone, you can buy clothes for the season and also check out the latest trends.
Recommendations to achieve a sustained competitive advantage: Online, mobile, and store purchase will certainly increase customer traffic with the online and store combinations gives Target Corporation with a best possible low-cost price. A best-cost provider strategy allows Target to position itself and compete with low-cost providers such as Walmart. In addition, it employs a competitive strategy with a designer label along with superior supply chain, increased operational capabilities, and skilled employees. . The strategy of sending coupons are huge for a customer, so increase discount based on their purchase history and use the store brand credit card to attract more customers.
Target provides certain products to fit the need of their guests throughout all their retail locations. They look to appeal to young, active, and well educated families by setting standards for the products they carry and the layout of there stores. They carry selections of a wide variety of home goods and personal care products; they even carry pet supplies and fresh produce. This allows their consumers to purchase everything they need for their homes within one store; a huge advantage for families and young adults.
Managers face difficulties in trying to understand the encionment. First ¡°the environment¡¯ encapsulates many different influences; the difficulty is making sense of this diversity in a way which can contribute to strategic decision making. The second difficulty is that of uncertainty, managers typically claim that the pace of technological change and the speed of global communications mean more and faster change now than ever before.
This comprehensive report is for Josh Howard, the founder of Toronto’s Intercamp Classic. His goal for the Intercamp class is to improve next years’ event as well as raise donations by 25% of last years $125,000. The marketing challenge Josh Howard faces is to attract more participants and spectators to maximize donations by promoting and providing additional services. The purpose of this report is to create the best marketing plan that will help him achieve this goal. To do this we need to consider a new target market, what events and services will be provided at the event, as well as the best promotional strategy to attract more partakers.
The internet and World Wide Web are extremely well suited for conducting business electronically on a global basic, Web-based Electronic Commerce(EC) has introduced unprecedented opportunities for the marketing of products and services, accompanied by features, functionality and innovative methods to serve and support consumers. E-commerce has became a major catalyst of the economy and remains a vital growth engine for businesses today, It successful change the consumer behavior. Consumer purchases over the Internet continue to grow from year to year. The survey involving interviews with 42,238 people in 37 countries worldwide revealed that almost a quarter of internet users have shopped online and 15% plan to do so during the next six month. This represents an opportunity for FedEx as a provider of small-package delivery service.
They brought different kinds of customer data, financial data, policy related data, purchase history to behavioral trending. They made the data available for reporting for trending, dashboards and Descriptive analysis. By coupling the customer data with Teradata CRM data, they were able to create segment of customer for special care and launch more targeted campaigns. By using the payment, purchase history they created customer behavioral prediction model to help the company to take personalized care of the customer which lead to increase in customer retention. By analyzing the weather patterns and inform the customer with claim process.
Apex offers many trips and classes that range from 4 hour periods, to multi day expeditions. One major challenge is how to attract both new, and existing clientele that mostly participate in day trips, to more intensive multi day excursions. Fortunately, there are several marketing strategies that can be utilized to aid in this process. These include, guerrilla marketing, the use of social media, determining target areas and demographics, offering incentives to clientele, as well as active community involvement from the Apex team.
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.
Market opportunities for breakfast cereals is vast, some segments of the market have been neglected, most notably that of the over-50’s. Insightful presentations were given at the “Older, Richer, Wiser” Conference that would suggest the over 50’s market segment is targetable.
In order to look out for their customers, Pick n Pay released a customer rewards programme called “Smartshopper”. The programme, launched in March 2011, allows the franchise to get to know and understand each customer better by observing each individual’s shopping habits and references. The company has direct access to many Smartshopper customers via e-mail and/or sms, which allows the business to communicate with their customers in a more engaging manner. Pick n Pay asks for feedback from customers, and sends targeted marketing communications directly to them. All of this is done in an effort to both design and execute marketing campaigns and product ranges which are more relevant to their customers by extracting insights from the customers shopping habits data, as well as to assist the company in growing their sales volumes – which will ultimately lead to an rise in profit (FastMoving, 2012).
Wasserman, Michael. 15 Techniques When Dealing With Customers. My Success Company. 25 January 2005. .
Systems are put in place to obtain market feedback which measures success against short-term targets. The marketing mix plays a big role in any marketing’s business strategies. This means that the 4P’s, Price, Promotion, production and place. Works Cited Subway Target Markets n.d., Leading Edge Education 2007, accessed 19 August 2011, http://tutor2u.net/business/gcse/marketing_intro.htm>. Start up Businesses website n.d., EStartup business blog and contributors, accessed 19 August 2011, http://www.estartup.org/business/internet-marketing/how-small-business-internet-marketing-can-help-your-business-succeed>.
The Information revolution is changing our daily lives. With the rapid development of computers and the internet, online commerce has become quite common and plays an important role in the modern world. Online business has been booming in recent years. US online retail sales rose an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may be due to the growing number of consumers who shop online.