Ben & Jerrys Social Responsibility

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The first company that is socially responsible is Ben & Jerry’s. Ben & Jerry’s uses fair trade ingredients just as many other socially responsible companies. Ben & Jerry’s began in 1978 and has maintained their ideals of being socially responsible since inception. They also contribute and engage with their communities in various ways. When they first sold stock in the company, it was only available for sale in Vermont to help support the community. The charitable organization that Ben & Jerry’s formed is called “The Foundation” and awards 1.8 million each year in grants. There are many different advertising campaigns that Ben & Jerry’s utilizes to help educate their customers. The Peace Pop ads are geared toward encouraging peace and happiness. The “Democracy is in Your Hands” ads were released around election season to encourage customers to understand the importance of voting. The “Cage Free Eggs” and “Brownies Do Good” campaign were meant to encourage customers to realize the importance of not purchasing products that lean toward animal cruelty and the importance of volunteering to help the community. The vast amounts of socially responsible advertising and projects that Ben & Jerry’s does to raise awareness is a clear example of their commitment. The next company that I explored was …show more content…

According to their 2015 fiscal report Target has specific goals for inspiring wellness, investing in their communities, fostering sustainability, and championing inclusion. Target understands the importance of wellness to their employees and the communities that they service. Donations to local schools and sporting organizations, is important to the communities. Another aspect that Target focuses on is offering a larger variety of healthy food items. The goal for Target was to increase organic food selection by 25% and they were able to surpass that goal and achieve over a 114%

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