Beats Audio's Solo Selfie Campaign

“#Solo Selfie” is a hashtag created by Beats Audio to promote their new line of Beats by Dr. Dre headphones introduced as the BeatsSolo2. First aired on January 6, 2015, Beats Audio along with RSA films produced a commercial featuring various famous Actors/Actresses, Musicians and TV Personality ranging from Nicki Minaj to Kendall Jenner and “The Walking Dead” TV star Norman Reedus. The commercial shows there’s celebrities partaking in the Solo Selfie campaign by showing off their own personal Solo Selfie while sporting the new headphones. In this commercial ad Beats Audio managed to incorporate three appeals Logos, Ethos, Pathos in a matter of fifthly-nine seconds to draw in more possible consumers by creating a commercial that taps into the enjoyment of viewers. Ethos is an appeal to ethics as a way to convince the audience that the authority is credible and trustworthy. This commercial targets a wide range of audience ranging from teens to adults and any music enthusiast. Dr. Dre who is the sole creator of Beats Audio is known for his involvement in the late 80’s rap ground called N.W.A and his entrepreneurship. Beats Audio strategy of marketing seeks to make the audience evaluate the worth of the headphones by incorporating well-known celebrities that society admire. This marketing strategy taps into the happiness of

Brain research suggests celebrity appearances evoke specific happy memories, and those positive feelings run off on the products they endorse making it a greater possibility of purchasing it. Your favorite zombie hunter Norman Reedus love their Beats Solo2 headphones so shouldn’t you? Beats Audio did a substantial job with this commercial by positioning the brand and building awareness which will result in greater media coverage such as Facebook, Twitter, Instagram and other social networks celebrities use to engage with fans and