The 1964 “Daisy Girl” advertisement impacted the Cold War dynamics by heightening the public’s concerns about candidate Barry Goldwater’s approach to nuclear escalation, by addressing the controversy that political advertisements face and by becoming the contentious blueprint for a highly controversial way of advertising in the years to follow. In 1964, the presidential election between Lyndon B. Johnson and Barry Goldwater introduced a groundbreaking 60-second political advertisement titled “Daisy Girl," created by the Madison Avenue Firm in support of Lyndon B. Johnson’s candidacy platform. The young girl, Monique M. Luiz, who was just 3 at the time, was the star of this advertisement (Campaign 2003). The advertisement was produced less than …show more content…
The elements of the "Daisy Girl" commercial had the most significant influence on public perceptions of Goldwater during this election. This advertisement portrayed Barry Goldwater’s hawkish candidacy and his attitude towards nuclear war, being that his stance on this matter was advocating for a stronger approach against the Soviet Union, causing great fear amongst voters. The advertisement is widely believed to have been the final push for Johnson’s secure candidacy, although it was almost certain that he would have won anyway (Greenspan 2024). The film opens with a fade from black, showing viewers a young Luiz counting daisy petals in a field. While the camera is focused on her eye, a man's voice begins to count down from 10. Suddenly, an abrupt image of a nuclear explosion appears. Next, as the words "VOTE FOR PRESIDENT JOHNSON ON NOVEMBER 3" appear on a black screen, Lyndon B. Johnson speaks on creating a world for all of God's children. The initial impacts of this commercial were effective in raising awareness of nuclear war by instilling concern and apprehension in
The girls are then asked to name female inventors and they answer with “I’ve never heard of any female inventors in schools”. The commercial then goes on to list about 10 names of female inventors which were a surprise to me as well. There is no product being promoted in this commercial, the advertisers are informing the audience of women inventors. In doing more than that just listing female names, it’s showing the viewers how much women have been understated particularly in school. It’s a shame that schools don’t teach students about successful women as much as they do with successful men, especially since it’s where we first become socialized. This is another commercial where we can directly see how the advertisers are overlooking gender stereotypes, by it being ranked number one it proves that when gender stereotypes and gender bias are not incorporated the advertisement becomes effective and
In 1992, President Bill Clinton was a little known former governor from the poor state of Arkansas who thwarted President George H.W. Bush’s effort to be reelected and became the 42nd president of the United States. During the primary and general election, President Clinton’s campaign made extensive use of television to introduce himself and his ideas to the general public. Three examples were chosen as representative of the type of imagery seen during campaign. The first is a TV ad called “Hope”, the next is a picture from President’s appearance on the Arsenio Hall TV show and the last is a TV ad called “1988.” These examples serve to represent key moments that occurred during the presidential campaign.
Common sense seems to dictate that commercials just advertise products. But in reality, advertising is a multi-headed beast that targets specific genders, races, ages, etc. In “Men’s Men & Women’s Women”, author Steve Craig focuses on one head of the beast: gender. Craig suggests that, “Advertisers . . . portray different images to men and women in order to exploit the different deep seated motivations and anxieties connected to gender identity.” In other words, advertisers manipulate consumers’ fantasies to sell their product. In this essay, I will be analyzing four different commercials that focuses on appealing to specific genders.
Daisy Buchanan may look like the persona of beauty and innocence, but in reality she is cunning and deceitful. She has men wrapped around her finger with little to no effort, and her manipulation runs deep. In F Scott Fitzgerald’s, The Great Gatsby, Daisy Buchannan betrays those who care about her most in this world, and leaves a path of ashes and destruction.
Mann, R. (2011). Daisy petals and mushroom clouds LBJ, Barry Goldwater, and the ad that changed American politics. Baton Rouge, La.: Louisiana State University Press.
The novella Daisy Miller: A Study, is an excellent example of the cultural differences and conflict between American and European culture during the post Civil War Era. The character Daisy Miller is a symbol of American culture and values, whereas Winterbourne is the symbol of European culture and values, though American himself. Daisy and Winterbourne are metaphors for not only the differences between American and European culture, but also a prime example of how Europe viewed America during this time. According to the Merriam-Webster's Encyclopedia Of Literature “Daisy Miller uses the contrast between American innocence and European sophistication as a powerful tool with which to examine social conventions” (Daisy). This was apparent through
The documentary Killing Us Softly 4 discusses and examines the role of women in advertisements and the effects of the ads throughout history. The film begins by inspecting a variety of old ads. The speaker, Jean Kilbourne, then discusses and dissects each ad describing the messages of the advertisements and the subliminal meanings they evoke. The commercials from the past and now differ in some respects but they still suggest the same messages. These messages include but are not limited to the following: women are sexual objects, physical appearance is everything, and women are naturally inferior then men. Kilbourne discusses that because individuals are surrounded by media and advertisements everywhere they go, that these messages become real attitudes and mindsets in men and women. Women believe they must achieve a level of beauty similar to models they see in magazines and television commercials. On the other hand, men expect real women to have the same characteristics and look as beautiful as the women pictured in ads. However, even though women may diet and exercise, the reality...
during the First World War, but now they had seen a new way to go
Millions of viewers tuned into the National Broadcasting Company television network for a special broadcast on the 27th of October. Viewers were anticipating Ronald Reagan’s “A Time for Choosing” speech. Reagan was acknowledged for his acting in motion pictures and television episodes since 1937, and was now being seen in an unfamiliar role. Reagan emerged in support of the Republican nominee Barry Goldwater. Barry Morris Goldwater was a businessman and five-term United States Senator from Arizona and the Republican Party's nominee for president in the 1964 election. “A Time for Choosing” was effective, because he gave personal examples to capture the audiences’ attention, and gave humor to a tough subject.
Hillary Clinton’s campaign advertisement effectively gets
Advertising in the 50s was primarily focused on the return of traditional family values, and portraying the consumer’s role in society’s prestige. But, during the recession of 1959 to 1961, the time was ripe for some innovation in the advertising industry. Surly enough, a single ad appeared that changed the course of advertising history. The Volkswagen Beetle, a seemingly ugly car with all odds against it in the American market of huge, tail-finned vehicles of the 1950s, surprisingly prospered. The advertisement campaign broke all previous rules of using wide-angle photography, and beautiful women. These advertisements stole the American hearts with their wit and honesty.
Through the application of physical appearance, audience and text the ad unfortunately paints women in a negative manner. The ad employs tactics that reel society into believing that women must put a man on a pedestal in order to gain his admiration. Women have the right to be treated equally and deserve to be represented in a positive light so the culture can fray away from following beliefs similarly portrayed in this 1930s advertisement. We must teach the next generation that although it is in our nature to nurture those around us, there are no boundaries or restrictions for women to excel in society for the
4) Kilbourne, Jean. Killing Us Softly 3: Advertising’s Image of Women. Dir. Sut Jhally. DVD. Media Education Foundation, 2000.
“Magazine Ads of the 50s through the 80s.” BlogSpot, N.p. 8 August 2008. Web. 4 October 2009.
Brandon James is known as the love killer. He doesn’t like anything about couples. If he see’s a couple holding hands or kissing in public he would take a picture of them, and then figure out where they live, and kill them. The reason that he is like this is because when he was in highschool he fell in love with this girl online, but what he did not know is that she had lived down the street from him. So after they had first met in person she didn't know that he had an accident when he was little that hot boiling water had poured on his face and messed his face up.