Atari Corporation's Pong

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The Early Age of Video Gaming and Computing: Atari Corporation’s Pong
Brief history In 1972, Nolan Bushnell and his company, Atari, released Pong, the first commercially successful video game. Atari sold computerized table tennis to bars, bowling alleys, pool halls, and other amusement locations targeting children and adults with money to spend and a desire for novelty. As Atari and other companies released more and more games, including perennial favorites like Space Invaders (Taito, 1978) and Centipede (Atari, 1981), video game cabinets surpassed other coin-operated entertainment systems, including the pinball machine and jukebox. Interestingly, arcades were not just frequented by truant punks in leather jackets but by bright young boys and girls with a penchant for technology and adults in need of a diversion from the …show more content…

His photographs, in addition the historical insights by Raiford Guins and Ryan Pierson, provide a lens through which one can analyze the video game design, physical …show more content…

Its black exterior complements the yellow wooden shroud and enclosed black screen. Installed at a 90-degree angle, the screen faces outwards to facilitate direct interaction, “drawing its users deeper into the cabinet and closer to the phosphorescence of the machine’s cathode-ray tube” (Guins, 412). Bushnell intended for Pong to be “low key” and “suitable for sophisticated locations,” not relegated to rambunctious, flashy arcades (Guins, 411). The absence of cabinet graphics beyond the machine’s title allowed Pong to enter locations not typically welcoming of coin-op video game machines during the early 1970s. As cabinet design inherently promotes and expresses attributes of the game, ostentatious or decorative graphics would have detracted from the Pong’s

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