Assessment Task 1: Interpret Public Relations And Communication Plans

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Recommended: The functions of public relations

Assessment Task one:
Interpret Public Relations and Communications Plans.

Public Relations:
Public relations are the management function that identifies, establishes and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends.
It is about building and managing relationships and communication processes.
Why Public relations:
 Public relations help an organization and its publics adapt to each other
 Public relations are an effort to win the cooperation of groups of people.
1. Needs of the Organization:
JB Cleaners Ltd.is a privately owned and operated company that began in Auckland in 2013 as a small family-run operation, set up to provide a professional service for …show more content…

A well written newsletter offers information of value to our customers.
Brochures and catalogues:
 'Take home ' or mail-out brochures or catalogues can help keep our customers thinking about our business and services.
 Properly designed brochures and catalogues give customers confidence in us and our brand, and help drive customers to our website. Information contained in business brochures and catalogues can be effectively reworked for our website, helping us do business online.
Business events:
 Events are opportunities for business people to gain exposure for their businesses, promote new products or services and make sure accurate information reaches targeted customers.
 From a sales point of view, events are a chance to counter customer doubts and build customer confidence. They can also help us research our market and competitors, and build our mailing list. Making sure to the event prepared with marketing materials to disseminate and a way to collect information and customer details.
 Trade shows are an opportunity for businesses to compete in their industry and share information with people in similar lines of work.

Employee

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