Article Review: Will Consumers Turn To Healthy Snacks?

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For this assignment I will be focusing on the following trends and how it directly relates to the retail industry. The first trend that I will be focusing on will be technology and how it plays an important role in retail. The next trend will be healthy eating which will help identify how and why many retailers are making great strides to dominate this trend. The last trend will be customer service, which is key to making a lasting impression. Kaushik, A. K., & Rahman, Z. (2015). An alternative model of self-service retail technology adoption. Journal Of Services Marketing, 29(5), 406-420. doi:10.1108/JSM-08-2014-ng This article talks about the technology acceptance method and how consumers are surveyed to gauge their attitudes and behaviors …show more content…

(2015). Will Consumers Turn to Healthy Snacks?. Progressive Grocer, 94(10), 20. This article poses the question of will consumers turn to healthy snacks? In the article it talks about ways retailers can help consumers by providing health food options. Retailers are now packaging fruit in single serve containers to help with the growing health food trend. Retailers are doing things like planning events to host in store grain day, where the provide shoppers with samples of whole grain foods. This article would be a great read for anyone looking to learn more about the retail market and how they are assisting consumers in providing healthy snack options. With consumers focusing more and more on health lifestyles, healthy snacks is must have to supplement replacing unhealthy snacks. Having health snacks can help to curve unwanted and unneeded calories. Consumers that are trying to eat health will have no issues turning to health snacks. As a retailer you have to make sure that the product is merchandised in a way that will make consumers want to buy it. Hudgins, M. (2015). HOW MAY WE HELP YOU? (cover story). Shopping Centers Today, 36(10), …show more content…

This article provides four steps for creating next best offers: defining the objectives, gathering customer data and evaluating the contexts in which customers make purchases. Customer service has always been the deciding factor to how much a consumer will spend, if the consumer will shop there again, and how the consumer will perceive the store and its employees. By knowing what the consumer wants before they do, it help narrow their focus as well as helps provide excellent customer service. This article would be a great read to customer service workers and retail managers, so they know how to provide a different level of customer

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