Artemis Sportswear Company

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Artemis Sportswear Company is small in comparison to the big three Nike, Adidas, and Reebok. Although, Artemis is smaller than these big sporting goods companies the struggles are often the same, with the foremost goal to increasing profits. How to make more money is not an ease question to answer, in fact just maintaining their current profits has been complex problem. The company’s motto for years has been “provide performance at an excellent price”. And, for years this is what they have been doing, though it has become more difficult to maintain a healthy profit margin. With the presser form the competition taking market share, to the costs of Artemis maintaining an international business model Artemis’s profits have lower over the years. The main question that needs to be answered is how can Artemis regain its once health profits. This review will attempt to provide Artemis some options to grow profits in the modern business environment. These suggestions will take into consideration earth friendly concepts as well as high tech business alternatives.

A most highly important area that was found as a starting place for improvement at Artemis Sportswear Company was the employee and management culture. There seems to be an embedded sense no change is good change “we have always done it this way, why change now” is the feeling of many of the Artemis staff. This is a problem and has impaired the company’s competitiveness, as well as hurt its profit margins. When taking an in-depth look at Artemis business practices seems as though they are behind the times in a number of areas. This can be contributed the resentence to change culture at Artemis. This attitude needs to change before any of the following suggestions can be implement...

... middle of paper ...

... could experience main of the same benefits has seen MGI Spa. If Artemis moves away from the old IT systems to a more advanced Web-Based ERP IT systems.

In conclusion Artemis Sportswear Company has a number of opportunities to improve its existing business condition. There are numerous avenues for cost savings and improved sales. The main point is that Artemis has to welcome positive change, change that will benefit the company. Grow market share and produce better profits. Artemis need make changes that will empower the employees, save energy, save time, and embrace their customer. Artemis Sportswear Company learns to grow though change it will be a healthier company and one that can enjoy competing with the big three Nike, Adidas, and Reebok. Artemis will truly be able to live up to it motto “Provide Performance at an Excellent Price”.

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