Essay On Reebok

1413 Words3 Pages

Emilio Villarreal
April 29, 2014
Texas A&M International University
COMM 4325-204
Organizational Cultural Analysis- Reebok

Organizational Cultural Analysis - Reebok
Reebok is a known international brand that sells sports and lifestyle products. It started its big name in India where until today it out beats every competitor in that area. Competitors like Nike or Adidas cannot compete with Reebok over in the Indian coast. The reason I decided to do a cultural analysis of this fitness company is because that is exactly what they believe in, fitness. Reebok promotes a healthy lifestyle that includes proper exercises and activity throughout your day. I am a very strong believer in that sort of lifestyle too, which is the reason I have decided to research the organizational. I plan to discuss the company's organizational culture in the eyes of the employee. The history of the company is awesome, and mission the company hopes to accomplish is really inspiring.
The company was started in 1890 by Joseph William Foster in England. The original mission of the company at that time was to enhance track shoe equipment in order to achieve better results on the track field. It started on a very low budget where all the shoes were handmade and crafted. Even though they never brought up much attention, they were successful enough to be worn by the athletes in the 1924 Summer Olympics. Then in 1958, Foster’s grandsons decided to branch out to form a new company which they would call Reebok. They picked the name Reebok, which means African Gazelle, because they wanted to enact speed, style, and grace. Even though the company was selling the shoes at a decent rate in the United Kingdom, they were still having a hard time getting the sho...

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...Miller, p. 12).
I believe that Reebok amplifies this type of culture so much because as soon as new employees are brought up they are bombarded with this sort of lifestyle that will supposedly make them happier and more effective in the workplace and their life in general.
Think of the Reebok as a company like Google. It shows you how the employees get everything they want from the company like a daycare, a gym, and cafeteria with food. It promotes the humans resource approach because it makes the employees feel happy, causing the employees to fulfill their job with a better attitude and in return making the company more productive. The thing about Reebok is that the company has more to it than just the human resource approach. It is a cultural approach that influences new employees as they come in and forms a pattern of the lifestyle they are trying to go by.

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